Your Fix Kit

Carrier - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Carrier does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Carrier",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Palm Beach Gardens",
    "addressRegion": "FL",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Palm Beach Gardens"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA contractor finder today
+9 pts
Why: Your citation rate is 0.0%, and claiming these directories is critical to get listed and increase visibility.
Do this: Register your business on HVAC.com and ACCA contractor finder. Provide NAP, service details, and trade credentials. Expect it to take 2 hours; initial leads could be valued at $500/month.
2. Add HVACBusiness schema with serviceType arrays
+7 pts
Why: Structured data health is at 10%, meaning search engines can’t properly identify your business or services offered.
Do this: Use the schema generator to create HVACBusiness JSON-LD for all service pages. Include serviceType arrays for cooling repair, heating install, and ductless. Allocate 3 hours to implement and test.
3. Submit NAP to 12 HVAC-specific citation sources
+12 pts
Why: Your citation presence is at 0%, missing from crucial platforms where potential customers look.
Do this: Compile a list of the top 12 directories like Yelp and BBB. Submit your NAP to each one; expect to complete it in 4 hours total.
4. Get 6 Google reviews mentioning 'AC repair' this month
+8 pts
Why: Without reviews, you’re invisible; no reviews have been gathered, which is essential for attracting new clients.
Do this: Request current clients to leave reviews focusing on 'AC repair' via Google My Business. Set a 14-day window, expect 30 minutes per request, doable within a week.
5. Add NATE and Energy Star badges to website
+3 pts
Why: Structured data health is low; missing trade credentials limits trust and visibility in search results.
Do this: Place NATE certification and Energy Star badges with proper schema markup on your homepage. This should take about 1 hour and can improve credibility substantially.
6. Increase competitive presence to over 22%
+4 pts
Why: Competitors like Sansom Air Conditioning mention more often, indicating a lack of citations and presence for your brand.
Do this: Focus on improving your citation strategy to outperform competitors. Allocate 5 hours this month to proactive outbound marketing and follow-ups with existing clients to drive mentions.
7. Get listed on 5 additional trade directories
+3 pts
Why: You need more citations; currently, your presence doesn't match competitors like Lindstrom Air Conditioning.
Do this: Identify five more trade-specific directories where your business should be. Spend 3 hours throughout the month submitting listings to these additional sites.
Want us to do all of this for you?

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