Your Fix Kit

Plumbing and Mechanical - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Plumbing and Mechanical does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Plumbing and Mechanical",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Troy",
    "addressRegion": "MI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Troy"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim listing on PHCC member directory today
+9 pts
Why: Citation rate is 0.0% — claiming this listing will boost visibility in multiple AI engines and local searches.
Do this: Visit the PHCC website to claim your listing. Add a link to this directory in your site footer. Expect 2-3 hours of work and immediate citation presence increase.
2. Add ‘Plumber’ schema to homepage with service details
+7 pts
Why: Structured data health is at 10.0 — specific schema helps engines understand your services better and improves ranking.
Do this: Use Google's schema markup generator to create ‘Plumber’ schema including priceRange and serviceArea. Update the homepage's HTML with this schema. Set aside 2 hours to implement and test.
3. Get 5 reviews mentioning ‘emergency plumbing’ this month
+12 pts
Why: Business is mentioned only marginally in competitor responses — higher review counts improve credibility and visibility when consumers search for these keywords.
Do this: Send an email blast to past clients asking for reviews on Google. Offer a small discount as a thank you. Dedicate 1 hour to composing the email and follow up with clients.
4. List specific service categories in your schema markup
+8 pts
Why: Citation presence is at 0.0% — specifying service categories like drain cleaning and sewer repair helps AI accurately surface your business.
Do this: Revise your existing schema markup to include specific service categories relevant to plumbing. Utilize a structured data testing tool to validate changes. Expect about 3 hours total to execute.
5. Add 24/7 emergency response markup on homepage
+3 pts
Why: Structured data health is poor; adding openingHoursSpecification could increase visibility for after-hours searches in critical scenarios.
Do this: Implement openingHoursSpecification within your ‘Plumber’ schema using a markup validator. This should take about 1 hour, and would specifically target emergency plumbing queries.
6. Increase citations on OpenAI to 1 of 3 queries
+4 pts
Why: Citation rate across all queries is 0.0% — improving citation presence will drastically enhance ranking across multiple search engines.
Do this: List your business on platforms like Yelp and Angi. Allocate 4-5 hours to gather information and complete the listings.
7. Get cited on Gemini to improve response presence
+3 pts
Why: 0 citations noted on Gemini — enhancing presence here can capture previously unreachable customers.
Do this: Research business citation rules for Gemini and submit your business information. Expect to invest 2-3 hours in creating a complete profile.
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