Your Fix Kit

Smith HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Smith HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Smith HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 0.0% — critical citations missing from both top HVAC-specific directories.
Do this: Register and verify your business on HVAC.com and ACCA contractor finder. Expect about 3 hours total for setup and verification. This will increase visibility significantly with no direct costs.
2. Submit NAP to top 12 HVAC citation sources
+6 pts
Why: Citation rate is 0 of 9 queries — this lack of citations is blocking visibility on AI platforms.
Do this: Compile a list of top HVAC citation sites. Use a submission service like Moz Local or do it manually over the course of 5 hours. Aim for 10-15% increase in citation presence.
3. Add HVACBusiness schema to all 47 pages this week
+10 pts
Why: Your schema is missing and citation presence is 0%, impacting local search rankings.
Do this: Use schema.org to implement HVACBusiness type with proper serviceType arrays on your website. Set aside 4 hours for coding and deployment. Validate with Rich Results Test afterward.
4. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: Smith HVAC has no reviews — competitors like Boston Standard Plumbing are mentioned 3 times, giving them a trust advantage.
Do this: Reach out to past clients via email or text to request reviews. Spend about 1 hour crafting messages. Tracking provided whether reviews mention 'AC repair' or 'furnace install'.
5. Fix the citation accuracy on Google Business Profile
+2 pts
Why: Your listing's citation accuracy is currently unknown, which can lead to inconsistencies blocking AI visibility.
Do this: Check NAP consistency across all platforms, especially Google Business Profile. Expect 2 hours to correct inconsistencies and ensure match with citations.
6. Add Energy Star and NATE badges to site
+3 pts
Why: Structured data health is lacking — badges can bolster credibility and visibility on engines looking for trusted HVAC providers.
Do this: Download badge images and implement them in structured data. Allocate 1 hour for placement and verification on key pages.
7. Analyze competitive position against Boston Standard Plumbing
+2 pts
Why: Your competitive position is only 16.7%, indicating a significant gap compared to competitors like Boston Standard Plumbing.
Do this: Use tools like SEMrush or Ahrefs to assess their keywords and visibility. Dedicate around 2 hours for a thorough competitor analysis and strategy adjustment.
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