Your Fix Kit

Len The Plumber - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Len The Plumber does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Len The Plumber",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Baltimore",
    "addressRegion": "MD",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Baltimore"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema to homepage now
+7 pts
Why: Citation accuracy is at 12.5%—AI engines prioritize structured data to rank local services correctly on search engines.
Do this: Use JSON-LD format for the schema, including priceRange and serviceArea polygon. Implement on your homepage and test with Google's Structured Data Testing Tool. Expect this to take about 3 hours.
2. Claim PHCC member directory listing today
+4 pts
Why: Competitors Saffer Plumbing and Catons Plumbing mentioned multiple times—missing directory claims weaken your presence and credibility in the area.
Do this: Find your PHCC membership page, fill out the listing form, and ensure your NAP matches your site. This claim should be completed in 1 hour and can improve citations immediately.
3. Get 5 Google reviews mentioning emergency plumbing this month
+6 pts
Why: You need stronger citation presence to compete—your current citation rate is only 33.3%, and reviews are a key factor.
Do this: Reach out to recent customers via email or communication tools to ask for reviews. Target specific services like 'emergency plumbing' for mentions. This should take about a week to achieve with ongoing follow-ups.
4. List 4 specific plumbing service categories in schema
+4 pts
Why: Current schema lists only generic 'plumber'—AI engines need specific services like drain cleaning and repipe to surface you accordingly.
Do this: Update the Plumber schema JSON-LD on the homepage or relevant service pages. Include drain cleaning, sewer repair, water heater, and repipe. Expect this to take 2 hours.
5. Get 2 more citations on OpenAI by next week
+2 pts
Why: OpenAI query results show 0 citations from your business—it’s a major platform for AI visibility that needs addressing.
Do this: Identify local directories like Yelp and Angi, and make sure you are listed. Update your NAP across listings. Allocate 1.5 hours for this task.
6. Add 24/7 emergency response markup today
+2 pts
Why: Lack of after-hours response markup makes you less visible in emergency plumbing queries, impacting potential revenue.
Do this: Implement openingHoursSpecification into your Plumber schema. Test using Google's Structured Data Testing Tool. Expect this to take around 1 hour.
7. Fix 2 citation inconsistencies across directories
+2 pts
Why: You have a citation accuracy of only 12.5%—correcting mismatches is essential for building trust and visibility.
Do this: Use a tool like Moz Local to audit your citations, identify inconsistencies, and make corrections on at least two local directories. This should take about 3 hours.
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