Your Fix Kit

Smith Family Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Smith Family Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Smith Family Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Frederick",
    "addressRegion": "MD",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Frederick"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC directory listing this week
+7 pts
Why: Citation rate is 0.0% with no entries across 6 queries, limiting visibility significantly.
Do this: Go to PHCC's website and claim your listing. Ensure to link it from your site footer. This should take about an hour.
2. Add 5 Google reviews with 'emergency plumbing' this month
+6 pts
Why: Competitors like Roto-Rooter and Michael & Son are outpacing with mentions, missing reviews can cost potential leads.
Do this: Request reviews from past clients via email or text. Incentivize them with a small discount on future services to encourage participation. Expect this to take a few hours to manage.
3. Add Plumber schema to homepage immediately
+10 pts
Why: Your structured data health is currently missing, which prevents AI engines from understanding your offerings.
Do this: Use Google's structured data tool to create and implement Plumber schema with priceRange and serviceArea polygon on the homepage. This may take up to two hours to configure and deploy.
4. List specific service categories in schema on 5 pages
+7 pts
Why: Generalized 'plumber' listings won't surface you for key queries — drill down to specific services like drain cleaning and sewer repair.
Do this: Identify 5 pages on your website to implement these specific service categories in the schema. Allocate about three hours, and validate with Rich Results Test.
5. Add 24/7 emergency response hours markup
+2 pts
Why: After-hours queries are unaddressed with 0 structured data for emergency services, losing critical leads.
Do this: Implement openingHoursSpecification in the schema on your main pages. This should take an hour to add and validate.
6. Publish blog post targeting 'water heater install'
+3 pts
Why: High search interest in this area combined with competing mentions calls for proactive content creation.
Do this: Draft a detailed post about water heater installations, highlighting your expertise and licenses. Aim to publish within a week and allocate 4-5 hours for writing and posting.
7. Monitor competitor mentions weekly in local searches
+2 pts
Why: Current competitive position is at 16.7% — knowing where you stand helps in formulating your strategy.
Do this: Set up alerts or use a weekly report system to track mentions of Roto-Rooter, Michael & Son, and others. This will take about 30 minutes each week.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →