Your Fix Kit

Putman Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Putman Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Putman Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Frederick",
    "addressRegion": "MD",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Frederick"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC membership listing in 3 days
+7 pts
Why: Citation rate is only 25.0%, and cited directories greatly influence AI visibility.
Do this: Visit the PHCC member directory and claim your listing. Update with your NAP and link back to your site footer. Allocate 1 hour for this action.
2. Get 5 Google reviews mentioning emergency plumbing this month
+4 pts
Why: Competitors like Roto-Rooter and Frederick Plumbing & Heating are mentioned twice each, and reviews heavily impact visibility.
Do this: Reach out to past clients for reviews specifically mentioning emergency plumbing or water heater installs. Set a reminder for follow-ups over the month.
3. Add Plumber schema with service categories to homepage in 2 days
+7 pts
Why: Competitors outpace your visibility with low citation presence (25.0%); including specific services helps AI rank you higher.
Do this: Use Google's structured data generator to create JSON-LD for your homepage. Include specific service categories like drain cleaning and sewer repair. Validate and implement within 2 hours.
4. List 4 specific plumbing services in schema this week
+5 pts
Why: General 'plumber' listings are insufficient; engines need specific queries to surface your services effectively.
Do this: Identify the top services: drain cleaning, sewer repair, water heater, and repipe. Update your schema accordingly, and test with Google's Rich Results Test tool over 2 hours.
5. Add 24/7 emergency response hours markup in 1 day
+2 pts
Why: Your structured data health is noted as non-existent; this markup can significantly assist after-hours search queries.
Do this: Implement openingHoursSpecification directly in your schema markup. Use Google's documentation for guidance and test the changes. Expect to spend about 1 hour.
6. Boost citation accuracy to 100% this month
+2 pts
Why: Current citation accuracy is low at 25.0%; competition could outpace you if they fix theirs.
Do this: Audit your business citations on Yelp, BBB, Angi, and others. Correct any inconsistencies you find and ensure they reflect accurate NAP details. Dedicate about 3-4 hours total for this task.
7. Perform a competitive citation analysis on 5 competitors
+2 pts
Why: Your competitive position is 18.8; understanding competitor citations will guide your strategy to improve visibility.
Do this: Use a citation analysis tool like Moz Local or BrightLocal. Track where top competitors are listed that you aren't, focusing on total citations. Allocate 2 hours to gather and document findings.
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