Your Fix Kit
Cape Cod Cooling - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Cape Cod Cooling does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Cape Cod Cooling",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Barnstable",
"addressRegion": "MA",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Barnstable"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings
+7 ptsWhy: Citation rate is 50%, and both HVAC.com and ACCA were missed, impacting visibility greatly.
Do this: Go to HVAC.com and ACCA contractor finder. Complete registration for verification. Expect to spend about 2 hours and increase citation presence substantially.
2. Get 6 Google reviews mentioning AC repair this month
+3 ptsWhy: Current citation presence is only 50% — reviews with terms like 'AC repair' can significantly raise relevance.
Do this: Prompt satisfied customers for reviews. Set a reminder for follow-ups every 3 days. Aim for completion within 30 days, expect review impacts to show by next audit.
3. Add HVACBusiness schema with service types to 6 pages
+5 ptsWhy: No schema found on any pages — AI engines missed your business entirely, impacting visibility.
Do this: Use Google's structured data generator for HVACBusiness with serviceType arrays, focusing on cooling repair and heating install. Allocate 3 hours for coding and testing.
4. Submit NAP to top 12 trade citation sources
+3 ptsWhy: Citation accuracy is 0% — inconsistent NAP information hampers local rankings and visibility.
Do this: Gather your NAP details and manually submit to Yelp, BBB, HVAC.com, Angi, and others. Expect 4 hours for complete submission to improve citation health.
5. Add Energy Star and NATE badges to website
+2 ptsWhy: Structured data health is missing, and these badges add credibility and might enhance local trust.
Do this: Find and embed Energy Star and NATE certification badges into your website footer. Spend around 1 hour sourcing images and updating your site.
6. Fix 3 NAP mismatches across online profiles
+2 ptsWhy: The audit reveals NAP mismatches lead to confusion for AI and potential clients, hurting competitive position.
Do this: Cross-check all citations for accuracy, including Yelp and BBB. Allocate 2 hours to correct any discrepancies and verify updates during this period.
7. Create service-type arrays on 6 service pages
+2 ptsWhy: Lack of service-type arrays caused schema presence to drop, which is detrimental for trade discoverability.
Do this: Add service-type arrays for cooling repair, heating install, and ductless on your relevant pages. Expect 1 hour to adjust HTML and test for structured data validity.
Want us to do all of this for you?
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