Your Fix Kit

Cape Cod Cooling - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Cape Cod Cooling does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Cape Cod Cooling",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Barnstable",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Barnstable"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings
+7 pts
Why: Citation rate is 50%, and both HVAC.com and ACCA were missed, impacting visibility greatly.
Do this: Go to HVAC.com and ACCA contractor finder. Complete registration for verification. Expect to spend about 2 hours and increase citation presence substantially.
2. Get 6 Google reviews mentioning AC repair this month
+3 pts
Why: Current citation presence is only 50% — reviews with terms like 'AC repair' can significantly raise relevance.
Do this: Prompt satisfied customers for reviews. Set a reminder for follow-ups every 3 days. Aim for completion within 30 days, expect review impacts to show by next audit.
3. Add HVACBusiness schema with service types to 6 pages
+5 pts
Why: No schema found on any pages — AI engines missed your business entirely, impacting visibility.
Do this: Use Google's structured data generator for HVACBusiness with serviceType arrays, focusing on cooling repair and heating install. Allocate 3 hours for coding and testing.
4. Submit NAP to top 12 trade citation sources
+3 pts
Why: Citation accuracy is 0% — inconsistent NAP information hampers local rankings and visibility.
Do this: Gather your NAP details and manually submit to Yelp, BBB, HVAC.com, Angi, and others. Expect 4 hours for complete submission to improve citation health.
5. Add Energy Star and NATE badges to website
+2 pts
Why: Structured data health is missing, and these badges add credibility and might enhance local trust.
Do this: Find and embed Energy Star and NATE certification badges into your website footer. Spend around 1 hour sourcing images and updating your site.
6. Fix 3 NAP mismatches across online profiles
+2 pts
Why: The audit reveals NAP mismatches lead to confusion for AI and potential clients, hurting competitive position.
Do this: Cross-check all citations for accuracy, including Yelp and BBB. Allocate 2 hours to correct any discrepancies and verify updates during this period.
7. Create service-type arrays on 6 service pages
+2 pts
Why: Lack of service-type arrays caused schema presence to drop, which is detrimental for trade discoverability.
Do this: Add service-type arrays for cooling repair, heating install, and ductless on your relevant pages. Expect 1 hour to adjust HTML and test for structured data validity.
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