Your Fix Kit

Housecall Pro - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Housecall Pro does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Housecall Pro",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "San Diego",
    "addressRegion": "CA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "San Diego"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Citation rate is 0.0% — claiming key directories is crucial for local visibility and citations.
Do this: Go to HVAC.com and ACCA contractor finder, create business profiles, and complete all details. Expect to spend about 2-3 hours and see visibility improve as citations build up.
2. Get 6 Google reviews mentioning 'AC repair' this month
+6 pts
Why: There are no reviews — Google reviews are essential for local rank and trust signals, and none are present.
Do this: Reach out to past customers via email and ask them to leave reviews focusing on 'AC repair'. Spend 1-2 hours drafting messages, and monitor responses weekly to hit the target.
3. Submit NAP to top 12 HVAC citation sources
+10 pts
Why: Only 0 of 6 queries are producing citations — NAP submission improves citation presence and credibility.
Do this: Identify sources like Yelp and BBB, register your business, and ensure NAP consistency. Expect to invest 4-5 hours to cover all sources, with citation impact visible in 30 days.
4. Add HVACBusiness schema to all service pages today
+7 pts
Why: Current citation presence is 0.0% and missing this schema hinders AI engines from categorizing your business.
Do this: Use a structured data generator to create HVACBusiness schema for about 15 pages. Expect to spend 3 hours, and run it through Google's Rich Results Test before implementation.
5. Integrate NATE and Energy Star badges with structured data
+2 pts
Why: Audit shows structured data health is missing — badges improve local relevance and trust signals.
Do this: Add these badges to your site using schema markup. Allocate 1-2 hours to grab badge code and place them on the homepage and relevant service pages.
6. Reference Atlas HVAC in local content this week
+3 pts
Why: Atlas HVAC was mentioned 2 times — improving your relevance compared to competitors can help capture their audience.
Do this: Create a blog post or a service page that references Atlas HVAC and discusses local HVAC trends. Plan for about 4 hours for writing and SEO implementation.
7. Monitor citation growth on all engines weekly
+2 pts
Why: Current citation presence is at 0% — tracking can identify areas where action is needed to increase visibility.
Do this: Set up a simple reporting method using a spreadsheet to track citations from HVAC-specific directories. Dedicate 1 hour for the initial setup, then update weekly.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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