Your Fix Kit

RL21 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL21 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL21",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 0.0% — claiming these listings is critical for local visibility and leads.
Do this: Go to HVAC.com and ACCA contractor finder sign-up pages. Complete verification processes to ensure your business is listed. Allocate 3-4 hours to set these up.
2. Submit NAP to top 12 HVAC directories today
+6 pts
Why: Citation rate is 0.0% — missing this submission means no local presence across key platforms.
Do this: List your business name, address, and phone number on Yelp, BBB, HVAC.com, Angi, and others. Use a spreadsheet to track submissions and verify each. Expect it to take 4-6 hours for all submissions.
3. Add HVACBusiness schema to all service pages now
+10 pts
Why: Citation presence is 0.0% — no schema means engines can’t identify your services effectively.
Do this: Generate JSON-LD markup using the structured data helper and include serviceType arrays for cooling repair, heating install, and ductless services. Update your website's code and test with the Rich Results Tool. Plan for about 2-3 hours to get it done.
4. Get 6 Google reviews with 'AC repair' in 30 days
+7 pts
Why: Currently, you have no reviews, and citations with mentions are critical for reputation.
Do this: Reach out to satisfied customers via email or text, asking them to leave reviews on Google. Offer a $25 discount on their next service as an incentive. Allocate a month to gather these reviews.
5. Add Energy Star and NATE badges to site today
+2 pts
Why: Citation presence is 0.0% — showcasing credentials enhances trust with customers and algorithms.
Do this: Download the Energy Star and NATE certification badges, then add them to your website’s homepage and about page. It should take about 1 hour to complete this task.
6. Address competitive mentions from Boston Standard Plumbing
+3 pts
Why: Competitor mentions include yours at 0 — you need to grow your presence compared to them.
Do this: Create content that includes local HVAC topics and reference Boston Standard Plumbing to capture audience attention. Write 2-3 blog posts over the next two weeks.
7. Check and update citation accuracy in 48 hours
+2 pts
Why: Citation accuracy is currently undefined — without it, you may risk losing local rankings and visibility.
Do this: Run a citation audit using BrightLocal or Moz to identify discrepancies in your NAP. Correct any errors found and contact directories for changes; expect 3-5 hours to complete this review.
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