Your Fix Kit

ACHR News The NEWS - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what ACHR News The NEWS does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "ACHR News The NEWS",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Troy",
    "addressRegion": "MI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Troy"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings by Friday
+9 pts
Why: Citation rate is 0.0%, creating visibility issues that hurt revenue potential in Troy, MI.
Do this: Visit HVAC.com and ACCA contractor finder websites to register your business. Complete listings with NAP and services offered. Expect 3-4 hours total, with immediate NAP consistency benefits.
2. Add HVACBusiness schema to all service pages this week
+7 pts
Why: Citation presence is currently 0.0%, and HVACBusiness schema can significantly increase AI recognition and visibility.
Do this: Use Google's structured data generator to implement HVACBusiness schema with serviceType arrays on all pages. Validate changes with the Rich Results Test tool before launching. Allocate 2 hours for this task.
3. Get 6 reviews mentioning AC repair this month
+12 pts
Why: Your current Google reviews are zero, and having specific reviews will directly get you higher rankings and customer trust.
Do this: Contact past clients and request them to leave reviews focusing on 'AC repair' or 'furnace install'. Use Google My Business for tracking. Schedule reminders through your calendar for each request to cover within 30 days.
4. Submit NAP to top 12 HVAC directories by next week
+8 pts
Why: Your citation presence is zero; submitting to the key 12 HVAC directories is critical for building local authority.
Do this: Prepare NAP details and reach out to directories like Yelp, BBB, HVAC.com, Angi, and Houzz. Aim to submit fully by the end of next week. Expect a time commitment of 5 hours to complete this.
5. Add Energy Star and NATE badges on website
+3 pts
Why: Your structured data health is at 10.0%, and missing trade credentials can make your business less credible in the eyes of search engines.
Do this: Download Energy Star and NATE badges and integrate them into your website footer. Use CMS tools to implement visuals and ensure they're in the structured data markup. Spend about 1 hour on this task.
6. Check citation accuracy across all platforms by next Friday
+4 pts
Why: Your citations are currently not live, impacting your competitive position of just 21.4%, lowering revenue-driving visibility.
Do this: Audit all current citations and correct any discrepancies. Use tools like Moz Local or BrightLocal for monitoring. This should take about 3 hours to review and make necessary edits.
7. Monitor competitor mentions for action items weekly
+3 pts
Why: Troy Heating & Air Conditioning, B & H Heating & Cooling, and others are referenced multiple times. You need to keep up.
Do this: Set up Google Alerts for each competitor to track mentions and reviews weekly. Adjust your own strategies based on their performance and visibility tactics. Allocate 30 minutes weekly for this task.
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