Your Fix Kit

Roto-Rooter Boston - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Roto-Rooter Boston does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Roto-Rooter Boston",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing today
+7 pts
Why: Citation presence is only 6.2% — PHCC membership is key for credibility in plumbing.
Do this: Go to the PHCC website, fill out the listing form, and link it to your site footer. Set aside 30 minutes for this task.
2. Add Plumber schema to homepage this week
+4 pts
Why: Schema type is missing and citation accuracy is only 25.0% — AI needs the right structured data to rank you.
Do this: Use Google's structured data markup tool for JSON-LD. Include priceRange and serviceArea polygon in the schema. Allocate 1 hour to implement and test.
3. Get 5 reviews mentioning emergency plumbing this month
+7 pts
Why: AI engines prioritize businesses with recent reviews — you need activity to surpass your competitors like Vaughan Plumbing.
Do this: Send follow-up emails to recent customers asking for reviews. Set a reminder to check-in with them weekly for the next 4 weeks.
4. List drain cleaning and sewer repair services in schema
+5 pts
Why: Your schema is currently too generic — specifying services like drain cleaning is critical for AI queries.
Do this: Edit the homepage schema to include specific service categories. Plan for 1 hour to revise.
5. Add after-hours markup for emergency response
+2 pts
Why: You're missing critical markup for after-hours queries — this could address urgent plumbing needs.
Do this: Use Google's structured data generator to create openingHoursSpecification for 24/7 service. Spend 30 minutes to complete.
6. Submit citations to Yelp and Angi this week
+2 pts
Why: Citation rate is 25.0% — increasing your citations will give you a clearer path over competitors like Horvitz Plumbing.
Do this: Create and verify accounts on both platforms, then submit your business details. Dedicate 1 hour for this submission.
7. Get 2 more mentions on Greater Boston this month
+2 pts
Why: AI mentioned Greater Boston 2 times, indicating importance — you need similar visibility to compete.
Do this: Contact local news or blogs for features or events. Spend 2 hours this month networking for mentions.
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