Your Fix Kit

R. E. Coogan Heating, Inc. - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what R. E. Coogan Heating, Inc. does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "R. E. Coogan Heating, Inc.",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Rhode Island",
    "addressRegion": "XX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Rhode Island"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
facebook.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
yelp.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
nationalgridus.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
reganhvac.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
atlantiscomfort.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
rienergy.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
restivos.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
getprimehvac.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings
+7 pts
Why: Citation rate stands at 11.1% with only 1 accurate citation across 9 queries.
Do this: Register and complete profiles on HVAC.com and ACCA contractor finder. Focus on NAP consistency. Expect about 3 hours total for claim verification, no cost if using existing business data.
2. Get 6 Google reviews mentioning AC repair this month
+5 pts
Why: Top competitors like Regan Heating mentioned 3 times in local results, showing the impact of reviews.
Do this: Send follow-up emails to past clients asking for reviews focusing on AC repair. Measure success weekly and aim for 6 reviews; funnel this task over the next 30 days.
3. Submit NAP to top 12 HVAC-specific citation sources
+8 pts
Why: Current citation accuracy is at 25%, below industry standards impacting visibility across engines.
Do this: Identify and submit NAP to directories like Yelp, BBB, and Angi. Allocate 2 hours for submission; expect citation updates within a week.
4. Add NATE and Energy Star badges to all service pages
+6 pts
Why: Structured data health is nonexistent, and proper badges improve credibility and are missing in your profile.
Do this: Use image editing tools to obtain badges and edit HTML to add structured data markup. Dedicate 1 hour to implement across all service pages.
5. Address structured data for HVACBusiness on 47 pages
+2 pts
Why: With a citation presence of only 2.8%, adding structured data could significantly increase local recognition.
Do this: Generate HVACBusiness schema using Google’s structured data tool for all service pages. Spend about 2 hours, validate using the Rich Results Test.
6. Research and analyze top competitors this week
+3 pts
Why: Competitors Regan Heating and Atlantis Comfort Systems consistently mentioned, showing their strategy’s effectiveness.
Do this: Review competitors’ online presence and citation strategy using tools like Moz or SEMrush. Expect to spend 3 hours gathering data for analysis.
7. Increase competitive position from 16.7% to 30%
+2 pts
Why: With your competitive position on the low side, actionable steps from audit findings can drive improvement.
Do this: Set weekly targets to implement the findings, starting with the highest-impact areas, tracking progress over the next month.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →