Your Fix Kit
R. E. Coogan Heating, Inc. - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what R. E. Coogan Heating, Inc. does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "R. E. Coogan Heating, Inc.",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Rhode Island",
"addressRegion": "XX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Rhode Island"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Claim and verify HVAC.com and ACCA listings
+7 ptsWhy: Citation rate stands at 11.1% with only 1 accurate citation across 9 queries.
Do this: Register and complete profiles on HVAC.com and ACCA contractor finder. Focus on NAP consistency. Expect about 3 hours total for claim verification, no cost if using existing business data.
2. Get 6 Google reviews mentioning AC repair this month
+5 ptsWhy: Top competitors like Regan Heating mentioned 3 times in local results, showing the impact of reviews.
Do this: Send follow-up emails to past clients asking for reviews focusing on AC repair. Measure success weekly and aim for 6 reviews; funnel this task over the next 30 days.
3. Submit NAP to top 12 HVAC-specific citation sources
+8 ptsWhy: Current citation accuracy is at 25%, below industry standards impacting visibility across engines.
Do this: Identify and submit NAP to directories like Yelp, BBB, and Angi. Allocate 2 hours for submission; expect citation updates within a week.
4. Add NATE and Energy Star badges to all service pages
+6 ptsWhy: Structured data health is nonexistent, and proper badges improve credibility and are missing in your profile.
Do this: Use image editing tools to obtain badges and edit HTML to add structured data markup. Dedicate 1 hour to implement across all service pages.
5. Address structured data for HVACBusiness on 47 pages
+2 ptsWhy: With a citation presence of only 2.8%, adding structured data could significantly increase local recognition.
Do this: Generate HVACBusiness schema using Google’s structured data tool for all service pages. Spend about 2 hours, validate using the Rich Results Test.
6. Research and analyze top competitors this week
+3 ptsWhy: Competitors Regan Heating and Atlantis Comfort Systems consistently mentioned, showing their strategy’s effectiveness.
Do this: Review competitors’ online presence and citation strategy using tools like Moz or SEMrush. Expect to spend 3 hours gathering data for analysis.
7. Increase competitive position from 16.7% to 30%
+2 ptsWhy: With your competitive position on the low side, actionable steps from audit findings can drive improvement.
Do this: Set weekly targets to implement the findings, starting with the highest-impact areas, tracking progress over the next month.
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