Your Fix Kit
Horizon HVAC - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Horizon HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "HVACBusiness",
"name": "Horizon HVAC",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "Rhode Island",
"addressRegion": "XX",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "Rhode Island"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency hvac service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Hvac maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Read by AI in your audit
Universal citation backbone
3. Your 7-step climb playbook
1. Claim HVAC.com and ACCA listings this week
+7 ptsWhy: Your citation rate is 11.1%, and claiming these directories will significantly improve your visibility against competitors like RE Coogan Heating.
Do this: Visit HVAC.com and ACCA contractor finder to create and verify your business profiles. Expect around 3 hours of work for both, which can directly improve citation rate.
2. Get 6 Google reviews mentioning AC repair this month
+5 ptsWhy: Competitors like Regan Heating and Air Conditioning are mentioned multiple times, indicating they have customer trust, which you lack with only 1 citation in 9 queries.
Do this: Send requests to past clients for reviews via email or text. Allocate 1 hour to draft messages and follow up, expecting potential revenue increases with improved local trust.
3. Add HVACBusiness schema to all service pages
+8 ptsWhy: Your structured data health is missing HVACBusiness schema, a crucial factor as it helps engines recognize your business type.
Do this: Use Google's structured data markup helper to implement HVACBusiness schema across all service pages. Target a 2-hour session to create and test markup with the Rich Results Test.
4. Submit NAP to top 12 HVAC directories immediately
+6 ptsWhy: Your citation accuracy is at 25%, indicating a critical need to improve data consistency across platforms for search engines.
Do this: Gather your NAP details and ensure they match across the directories like Yelp, BBB, and Angi. Spend around 4 hours to make sure the submissions are consistent.
5. Add Energy Star and NATE badges with structured data
+2 ptsWhy: Missing credential visibility hurts your competitive position, currently at 19.4% against competitors who display their certifications prominently.
Do this: Create structured data markup for Energy Star and NATE badges, then add them to your website's main pages. Allocate about 2-3 hours to implement and test with Rich Results Tool.
6. Fix citation accuracy for Yelp and BBB listings
+3 ptsWhy: Your citation accuracy rate is low at 25%; fixing this will help Google trust your business better over varying platforms.
Do this: Review and correct any discrepancies on your Yelp and BBB listings. Expect to spend about 1 hour gathering information and making changes.
7. Monitor competitive mentions for 4 key HVAC rivals
+2 ptsWhy: Competitors like Atlantis Comfort Systems and Heating & Air are mentioned multiple times, showing brand presence that you need to match.
Do this: Set up Google Alerts for mentioned competitors to gather insights on their marketing strategies and customer feedback. Set aside 30 minutes to set this up.
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