Your Fix Kit

Horizon HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Horizon HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Horizon HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Rhode Island",
    "addressRegion": "XX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Rhode Island"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
yelp.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
nationalgridus.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
restivos.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
facebook.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
atlantiscomfort.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
rienergy.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
reganhvac.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
recooganheating.com
An AI engine read this site when answering about hvac in Rhode Island. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings this week
+7 pts
Why: Your citation rate is 11.1%, and claiming these directories will significantly improve your visibility against competitors like RE Coogan Heating.
Do this: Visit HVAC.com and ACCA contractor finder to create and verify your business profiles. Expect around 3 hours of work for both, which can directly improve citation rate.
2. Get 6 Google reviews mentioning AC repair this month
+5 pts
Why: Competitors like Regan Heating and Air Conditioning are mentioned multiple times, indicating they have customer trust, which you lack with only 1 citation in 9 queries.
Do this: Send requests to past clients for reviews via email or text. Allocate 1 hour to draft messages and follow up, expecting potential revenue increases with improved local trust.
3. Add HVACBusiness schema to all service pages
+8 pts
Why: Your structured data health is missing HVACBusiness schema, a crucial factor as it helps engines recognize your business type.
Do this: Use Google's structured data markup helper to implement HVACBusiness schema across all service pages. Target a 2-hour session to create and test markup with the Rich Results Test.
4. Submit NAP to top 12 HVAC directories immediately
+6 pts
Why: Your citation accuracy is at 25%, indicating a critical need to improve data consistency across platforms for search engines.
Do this: Gather your NAP details and ensure they match across the directories like Yelp, BBB, and Angi. Spend around 4 hours to make sure the submissions are consistent.
5. Add Energy Star and NATE badges with structured data
+2 pts
Why: Missing credential visibility hurts your competitive position, currently at 19.4% against competitors who display their certifications prominently.
Do this: Create structured data markup for Energy Star and NATE badges, then add them to your website's main pages. Allocate about 2-3 hours to implement and test with Rich Results Tool.
6. Fix citation accuracy for Yelp and BBB listings
+3 pts
Why: Your citation accuracy rate is low at 25%; fixing this will help Google trust your business better over varying platforms.
Do this: Review and correct any discrepancies on your Yelp and BBB listings. Expect to spend about 1 hour gathering information and making changes.
7. Monitor competitive mentions for 4 key HVAC rivals
+2 pts
Why: Competitors like Atlantis Comfort Systems and Heating & Air are mentioned multiple times, showing brand presence that you need to match.
Do this: Set up Google Alerts for mentioned competitors to gather insights on their marketing strategies and customer feedback. Set aside 30 minutes to set this up.
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