Your Fix Kit

RateTest1 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RateTest1 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RateTest1",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings ASAP
+7 pts
Why: Citation rate is 0.0%—claiming key trade directories is essential for visibility in your HVAC market.
Do this: Register for HVAC.com and ACCA contractor finder. Fill out all company information accurately. Expect to spend 1-2 hours on this task and review status weekly.
2. Add HVACBusiness schema to all 9 service pages
+6 pts
Why: Citation presence is 0.0%—HVACBusiness schema is crucial for AI recognition and ranking in HVAC searches.
Do this: Create and implement HVACBusiness schema with serviceType arrays for each relevant service. Use Google's structured data helper and validate before launch; allocate around 3 hours for this work.
3. Submit NAP to 12 top HVAC directories this week
+10 pts
Why: You have zero citations—submitting NAP to industry-specific directories is necessary to establish credibility and local presence.
Do this: Collect your NAP details and submit them to top sources like Yelp, BBB, and Angi. It should take about 5 hours total to complete this task and monitor for confirmations.
4. Get 6 Google reviews for AC repair in 30 days
+7 pts
Why: Competitive positioning sits at 19.4%—having relevant reviews can drastically improve your chances against competitors like Boston HVAC.
Do this: Reach out to past customers and ask them to leave reviews mentioning 'AC repair' or 'furnace install'. Set reminders to follow up weekly to meet the goal within the timeframe.
5. Add Energy Star badge with structured data
+2 pts
Why: Your structured data health is currently missing—adding recognized credentials can enhance visibility and trust.
Do this: Find the Energy Star badge and incorporate it into your structured data markup. Estimate 2 hours for design, integration, and validation using relevant tools.
6. Add NATE certification badge with schema markup
+3 pts
Why: Missing credentials lead to lower trust—NATE certification needs to be highlighted in your structured data for better performance.
Do this: Locate the NATE badge and use the structured data helper to include it on your site. Expect around 1 hour for integration and testing.
7. Get 6 reviews mentioning furnace install in August
+2 pts
Why: Repeated use of review terms can heavily influence search results—you lack essential reviews and need to build a portfolio.
Do this: Create a list of customers with furnace work and design a strategy to request these mentions for reviews. Allocate time each week to follow up until achieving the goal.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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