Your Fix Kit

GAF Materials - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what GAF Materials does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "GAF Materials",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Parsippany",
    "addressRegion": "NJ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Parsippany"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema with 2 trade credentials
+7 pts
Why: Citation rate is 0.0%, and adding schema with certifications is critical for AI engines identifying your business.
Do this: Generate JSON-LD for RoofingContractor schema including GAF Master Elite and CertainTeed as credentialingAuthority. Validate with Google's structured data helper. Expect to take 2 hours to implement.
2. Claim listings on 3 key trade directories this week
+6 pts
Why: Citation rate is 0.0%, and claiming these listings feeds data to AI while improving your local search position.
Do this: Register and verify your business on Yelp, BBB, and Angi. This process should take about 1 hour for each directory.
3. Get 8 Google reviews mentioning storm damage work
+10 pts
Why: No Google reviews currently, and specific mention of services increases trust and visibility with search engines.
Do this: Draft a follow-up email for past clients who had storm damage repaired. Aim for responses in 7 days, anticipate restoring trust with a time investment of 2 hours for outreach.
4. Add service pages for storm-damage claims this month
+7 pts
Why: No service pages exist, which limits your chances of appearing for insurance-related queries and general service work.
Do this: Create 2 detailed pages focused on storm-damage repair and insurance claims, including specific FAQ schema. Allocate 6 hours for content creation and setup.
5. List warranty terms in schema offers on 3 pages
+2 pts
Why: No warranty terms are listed, and having this in schema can influence AI engines for 'best warranty' queries.
Do this: Draft warranty terms detailing system and workmanship warranties. Update schema on applicable service pages, around 2 hours of work.
6. Increase citation presence to 50% within 30 days
+3 pts
Why: Current citation presence is 0%, drastically limiting your visibility online among competitors like Monarch Roofing.
Do this: Conduct a manual search for local directories and submit your business info. Aim for at least 3 new citations by dedicating 5 hours to the task.
7. Get mentioned in queries about 4 competitors this month
+2 pts
Why: Top competitors like Monarch Roofing and Apex Roofing appear frequently, indicating good ranking but your brand is missing.
Do this: Create a comparison or competitive analysis blog post targeting these companies. Budget 4 hours for research and writing this piece.
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