Your Fix Kit

Levine and Sons - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Levine and Sons does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Levine and Sons",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Detroit",
    "addressRegion": "MI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Detroit"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema to homepage with priceRange
+9 pts
Why: Your schema health score is 10.0, missing key signals like priceRange will affect AI visibility significantly.
Do this: Use Google's structured data helper to create and implement the Plumber schema. Include your service area and price range in JSON-LD format. Expect 3-4 hours to complete and a notable score increase in the next audit.
2. Get 5 Google reviews mentioning emergency plumbing
+6 pts
Why: You need to build credibility; current review volume is low and affects competitive position at 19.4.
Do this: Send follow-up emails to recent customers asking for reviews on Google, emphasizing emergency plumbing services. Allocate 1 hour for drafting messages and monitor responses for the month.
3. Claim PHCC member directory listing in 14 days
+11 pts
Why: Your citation rate is only 11.1%, which is too low compared to competitors like Roto-Rooter and Detroit Plumbing Company.
Do this: Visit the PHCC website to claim your listing, ensuring it’s linked from your site’s footer. Set aside a couple of hours to complete this process and check back for confirmation.
4. List specific service categories in schema: drain cleaning, sewer repair
+7 pts
Why: AI engines like OpenAI require specific service details; your current listing is too generic and lacks depth.
Do this: Update your existing schema markup to include categories like drain cleaning and sewer repair. Expect about 2-3 hours to adjust and test the schema, leading to better visibility for targeted queries.
5. Fix NAP mismatches on Yelp and Angi
+3 pts
Why: Competitive positioning is weak at 19.4; inconsistencies in NAP can lead to lost ranked queries and customer trust.
Do this: Audit your listings on Yelp and Angi for NAP discrepancies. Spend 1-2 hours cross-referencing details and making updates; confirm these changes reflect correctly in the next week.
6. Add 24/7 emergency response markup to website
+3 pts
Why: No current openingHoursSpecification exists, limiting your visibility for after-hours services.
Do this: Implement schema markup for 24/7 emergency services on your homepage. This will take about 2 hours to set up and validate, targeting users searching outside regular hours.
7. Get 2 citations from Gemini and Claude this month
+3 pts
Why: You have 0 citations from Gemini and Claude; expanding your footprint improves overall citation presence which is currently at 2.8.
Do this: Identify and submit your business to relevant directories that the engines index. Set aside 3-4 hours to complete submissions and track progress in a spreadsheet.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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