Your Fix Kit

Back Bay Mechanical - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Back Bay Mechanical does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Back Bay Mechanical",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 22.2% — HVAC.com and ACCA are critical trade directories you're not using.
Do this: Register for HVAC.com and ACCA contractor finder. Complete all required fields with accurate NAP and services. Expect this to take about 3 hours total.
2. Get 6 Google reviews mentioning 'AC repair' this month
+4 pts
Why: Currently missing key reviews, which influences local rankings and visibility.
Do this: Ask satisfied customers to leave reviews specifically mentioning AC repair. Use email and social media for outreach. Set aside an hour to reach out.
3. Add HVACBusiness schema to all 9 pages this week
+7 pts
Why: You have 0 schema on your site, which is a major oversight for local visibility on AI engines.
Do this: Use schema.org to generate HVACBusiness JSON-LD for each page, including serviceType arrays. Validate with Google’s Rich Results Test and aim for completion within 4 hours.
4. Submit NAP to 12 top HVAC citation sources this week
+5 pts
Why: Your citation accuracy is at 25%, missing key submission opportunities in the HVAC sector.
Do this: Collect your NAP details, and submit to directories like Yelp, BBB, HVAC.com, Angi, and others. Plan for 3-4 hours to complete this task.
5. Add Energy Star and NATE badges to website now
+2 pts
Why: Missing badges affects credibility; key competitors show certifications in their citations like Boston Standard Plumbing.
Do this: Find Energy Star and NATE logos, and add them to your website with appropriate schema markup. This should take about 2 hours to implement.
6. Fix 2 citation mismatches with competitors next week
+2 pts
Why: Citation accuracy is at 25% and 2 mismatches will hold back local rankings against competitors such as Boston Standard Plumbing.
Do this: Identify and correct NAP discrepancies on your existing profiles, focusing on accuracy. Plan for an hour to update listings.
7. Monitor structured data health weekly for 3 months
+2 pts
Why: You've got no structured data health reported, which is vital for tracking improvements in visibility.
Do this: Set up a monitoring tool like Google Search Console or Schema Pro to check structured data coverage weekly. Dedicate 30 minutes each week for this task.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →