Your Fix Kit

Patriotic Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Patriotic Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Patriotic Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Charleston",
    "addressRegion": "SC",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Charleston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim listing on Yelp and BBB by next week
+9 pts
Why: Citation rate is 0.0% — claiming these directories helps improve your presence in search engines.
Do this: Register for Yelp and BBB listings, provide NAP info, and link to your site. Expect 3-5 hours of work, with potential for 10-20 new leads a month.
2. Get 5 Google reviews mentioning 'emergency plumbing' this month
+7 pts
Why: Citation rate is currently 0% — reviews are critical for visibility and trust in AI responses.
Do this: Email past clients for reviews using a template that highlights 'emergency plumbing.' Spend 1 hour drafting the email, follow up for 2 weeks for maximum responses.
3. Add Plumber schema to homepage this week
+12 pts
Why: Structured data health is at 10% — adding schema helps AI identify your services better.
Do this: Generate JSON-LD with your business info and specific services using Google's structured data helper. Validate and implement on your homepage in about 2 hours.
4. List specific service categories in schema now
+8 pts
Why: Missing service categories affects search relevance; your schema does not currently specify any plumbing services.
Do this: Identify 4 services like 'drain cleaning' and 'water heater'. Use the structured data helper to update schema and reorganize site structure. Expect 3 hours of work.
5. Add 24/7 emergency response markup within a week
+3 pts
Why: Not listing this markup can lead to missed after-hours calls; your structured data health is low.
Do this: Implement openingHoursSpecification in your schema for 24/7 service. Validate using the Rich Results Test, complete in 2 hours.
6. Mention Lowcountry Plumbing and Roto-Rooter in 3 blog posts
+4 pts
Why: Competitors ranked higher in response mentions — improve relevance by incorporating local competitors in content.
Do this: Write 3 blog posts comparing your services with Lowcountry Plumbing and Roto-Rooter. Each post should take 1-2 hours to research and write; publish over 2 weeks.
7. Link to PHCC member directory from site footer
+3 pts
Why: You need accurate citations; claiming this directory fits your trade credentials but isn't linked yet.
Do this: Add the PHCC member directory link to your site footer. Spend 30 minutes modifying your footer, then recheck citation presence next week.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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