Your Fix Kit

RL1 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL1 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL1",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings now
+7 pts
Why: Citation rate is 0.0% — claiming these directories is crucial for building credibility and visibility online.
Do this: Create accounts on HVAC.com and ACCA contractor finder. Fill out all required information and verify ownership within a week. Plan for 3 hours total work over two days.
2. Add HVACBusiness schema to all 47 service pages
+6 pts
Why: Missing schema type limits visibility on 8 citation queries and impacts rankings significantly.
Do this: Generate HVACBusiness schema with serviceType arrays using a structured data generator. Include cooling repair, heating install, and ductless services. Allocate 5 hours this week for implementation and testing.
3. Submit NAP to top 12 HVAC directories this month
+10 pts
Why: Citation presence is 0.0% — submitting NAP to directories will directly impact local search visibility.
Do this: Compile a list of top 12 directories like Yelp, BBB, and Houzz. Submit consistent NAP (Name, Address, Phone) data across these platforms this week, taking about 4 hours to complete.
4. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: You need reviews to combat competitors – Atlantic Heating & Air Conditioning is mentioned 3 times in AI outputs.
Do this: Direct your team to ask past customers for reviews on Google. Specifically request mentions of 'AC repair' or 'furnace install'. This should take 1 hour to send requests, and aim for responses in the next 30 days.
5. Add Energy Star and NATE badges to the site
+2 pts
Why: Structured data health is missing important trade credentials like Energy Star and NATE certifications.
Do this: Obtain badge graphics from Energy Star and NATE. Then, add them to the website footer with structured data markup. Budget about 3 hours for design and implementation this week.
6. Fix address format discrepancies across platforms
+3 pts
Why: Your competitive position is 15.6, which can improve with consistent NAP across platforms.
Do this: Audit all platforms for NAP discrepancies. Correct variations on Google My Business, Yelp, and social media. Expect about 2 hours to compile and correct this month.
7. Get added to three local HVAC directories this quarter
+2 pts
Why: While citation presence is low, being listed in relevant HVAC directories can significantly raise visibility and trust.
Do this: Identify and apply to three local HVAC directories beyond the initial 12. Dedicate 6 hours this quarter for research and submissions.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →