Your Fix Kit

Plumb Crazy - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Plumb Crazy does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Plumb Crazy",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Tampa",
    "addressRegion": "FL",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Tampa"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing this week
+9 pts
Why: Citation rate is 0% and claiming listings increases visibility in key directories, essential for local ranking.
Do this: Go to the PHCC website and complete the listing process. Add your business info, license number, and link to the website. Expect this to take 2 hours with significant revenue potential from improved visibility.
2. Get 5 Google reviews mentioning emergency plumbing this month
+7 pts
Why: You have 0 Google reviews right now; getting more reviews directly influences local search rankings and customer trust.
Do this: Ask satisfied customers via follow-up emails or texts to leave the reviews. Set a reminder to check in with 5 clients over the next week.
3. Add Plumber schema with service categories to homepage
+12 pts
Why: Your structured data health is at 10%; the right schema is crucial for AI engines to understand your services.
Do this: Use Google's structured data markup helper to create JSON-LD for Plumber schema, including service categories like drain cleaning and sewer repair. Expect to spend 3 hours on this.
4. Add 24/7 emergency response hours to schema this week
+8 pts
Why: Lack of opening hours in your schema limits your exposure for after-hours plumbing queries.
Do this: Update your existing schema markup to include openingHoursSpecification for 24/7 service. Validate with Google's structured data testing tool, likely under 2 hours.
5. List on Yelp, BBB, and Angi by end of month
+3 pts
Why: You have 0 citations; key directories like these are critical for building a local citation profile.
Do this: Create and optimize your business profiles on Yelp, BBB, and Angi. Expect 4 hours for complete setup and initial reviews.
6. Add 3 NAP citations with Olin Plumbing this month
+4 pts
Why: Competitive position is 22.2; getting citations from well-known competitors like Olin Plumbing boosts your trustworthiness.
Do this: List your business in similar directories where Olin Plumbing has exposure, like local forums or community websites. Aim to gather 3 NAP citations; expect 3 hours to set this up.
7. Start adding specific service categories to website
+3 pts
Why: General listing of 'plumber' won't rank; specific service categories help in searches.
Do this: Review your website to identify areas lacking specific services. Add at least 5 categories such as 'leak detection' and 'water heater install' across service pages—allocate 4 hours.
Want us to do all of this for you?

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