Your Fix Kit

Atlantic Heating & Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Atlantic Heating & Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Atlantic Heating & Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
atlantic-heat.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
yelp.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
coolingunlimited.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
bostonuniqueindoorcomfort.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
bostonstandardplumbing.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
todayshomeowner.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
backbaymechanical.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
angi.com
An AI engine read this site when answering about hvac in Boston. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify listings on HVAC.com and ACCA this week
+7 pts
Why: Citation rate is 22.2% — missing key directories like HVAC.com and ACCA hurts visibility.
Do this: Register and verify your business on both HVAC.com and ACCA contractor finder. Ensure all NAP info is accurate. Expect to spend 3-4 hours total for both listings.
2. Add HVACBusiness schema to 9 service pages today
+4 pts
Why: Citation presence is 5.6 — schema is critical for AI engines to categorize your business effectively.
Do this: Generate JSON-LD using a schema markup generator, including NAP and services offered. Validate it with Google's structured data testing tool. This should take about 2 hours.
3. Get 6 Google reviews for AC repair this month
+7 pts
Why: Competitors like Boston Standard Plumbing have a strong presence with mentions — reviews impact local rankings heavily.
Do this: Reach out to previous customers and encourage them to leave reviews specifically mentioning 'AC repair'. Use follow-up emails or texts to remind them. Aim to complete this over the next 30 days.
4. Submit NAP to top 12 HVAC-specific citation sources
+5 pts
Why: Citation accuracy is 25% — addressing NAP issues on key directories like Yelp and BBB is essential.
Do this: Identify and submit your business information to top directories like Yelp, BBB, and Angi, ensuring NAP is consistent. This submission process may take 4-6 hours.
5. Add Energy Star and NATE badges to website pages
+2 pts
Why: Structured data health is missing — adding badges reinforces credibility with customers and search engines.
Do this: Locate NATE and Energy Star logos and add them to your website with structured data markup. This should take about 1-2 hours, enhancing perceived authority.
6. Increase citation activity on OpenAI: submit 3 citations this week
+2 pts
Why: OpenAI shows 0 citations in 3 queries — increasing presence here can enhance visibility significantly.
Do this: Submit your business info to additional citation sources catering to HVAC services. Aim for 3 submissions this week, potentially taking 2-3 hours.
7. Analyze competitor mentions and imitate tactics by month-end
+2 pts
Why: Competitors like Boston Standard Plumbing are mentioned more often — replicating their tactics can help your visibility.
Do this: Research how and where competitors are mentioned across platforms. Create a plan to emulate their tactics, including service offerings, ad placements, and community engagement. Allocate 5 hours for research and planning.
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