Your Fix Kit

Hometown Handyman - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Hometown Handyman does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Hometown Handyman",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "nhkxowvqfd",
    "addressRegion": "GJ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "nhkxowvqfd"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency trade service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create 3 citations this week to match competitors
+7 pts
Why: Citation rate is 0% with no existing citations across 3 queries.
Do this: Research local directories like Yelp, Bing Places, and Yellow Pages for citation opportunities. Fill out accurate business info including NAP. Expect to spend about 4 hours setting this up, aiming for a lift in local discovery.
2. Mention Gold Star Services in 3 blog posts
+6 pts
Why: Competitor Gold Star Services is mentioned 1 time in our queries, indicating recognition that can be capitalized on.
Do this: Write and publish three blog posts that reference Gold Star Services in context, like industry comparisons or service offerings. Allocate 3 hours for writing and 1 hour for SEO adjustments post-publishing.
3. Get 5 reviews mentioning Tabor Home Improvements within 14 days
+10 pts
Why: Competitor Tabor Home Improvements is mentioned 1 time in AI output, reflecting user sentiment and competition on review platforms.
Do this: Ask satisfied customers to leave reviews specifically mentioning your services as compared to Tabor. Use email and social media outreach; set aside 2 hours for follow-up after an initial request.
4. Fix 0 citation mistakes in GJ target area
+7 pts
Why: Citation accuracy is currently non-existent, putting your local presence at risk and exposing you to inefficiencies.
Do this: Review your business listings for accuracy in NAP and any misspellings. Expect to take around 3 hours for auditing and correcting listings on Google, Yelp, and local directories.
5. Topic cluster around home repairs and local keywords
+2 pts
Why: Competitive position is at 16.7, low in a crowded market that demands extensive up-to-date content.
Do this: Develop a content calendar with at least 6 topics relevant to local home repair queries. Plan for around 6 hours of brainstorming and implementation, focusing on local keyword integration.
6. Remove duplicate listings from Yelp and other directories
+3 pts
Why: Duplicate entries dilute your online presence and affect customer trust, leading to reduced inquiries and bookings.
Do this: Identify and claim your listings on Yelp, ensuring no duplicates exist. Spend about 3 hours working through this process, prioritizing high-impact sites.
7. Add local structured data to GJ service pages
+2 pts
Why: Structured data health is missing, which can directly affect AI understanding and customer discoverability.
Do this: Generate and implement LocalBusiness schema for all service pages. Use Google's structured data markup tool to assist, expect 4 hours of work with potential visibility gains.
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