Your Fix Kit

Smith Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Smith Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Smith Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory and link it now
+7 pts
Why: Citation rate is 0.0% — claiming the PHCC directory listing is crucial for credibility and exposure in AI searches.
Do this: Visit the PHCC member site to claim your listing. Ensure your business NAP is accurate and hyperlinked from your site footer. This should take around 2 hours.
2. Add Plumber schema with specific categories tomorrow
+6 pts
Why: Schema type for plumbing is missing — 0 of 6 queries reference your services, limiting visibility in relevant searches.
Do this: Use Google's structured data markup helper to create Plumber schema with categories like 'drain cleaning' and 'water heater'. Deploy on your homepage, taking about 3 hours, and validate with Rich Results Test.
3. Get 5 Google reviews next month for plumbing
+10 pts
Why: You have 0 reviews impacting local rankings — 5 reviews mentioning 'emergency plumbing' will help improve credibility against Roto-Rooter.
Do this: Reach out to recent customers with follow-up emails or texts requesting reviews specifically mentioning your emergency services. Set a reminder for this month to track progress, expect about 1 hour to organize outreach.
4. Add 24/7 emergency response markup for SEO
+7 pts
Why: Your opening hours are currently missing—24/7 emergency markup will catch after-hours plumbing queries effectively.
Do this: Implement openingHoursSpecification in the schema markup on your website. Use structured data testing tools to ensure accuracy. This work will take about 1 hour.
5. List 4 specific service categories in your schema
+2 pts
Why: General plumbing services limit your search relevance—0 details restrict visibility across platforms relying on specific queries.
Do this: Identify and add specific services like 'sewer repair', 'tankless install', and 'leak detection' in your schema. This should take around 2 hours to implement correctly on relevant pages.
6. Add Yelp and Angi listings for better citations
+3 pts
Why: Citation presence is 0%, missing directories like Yelp and Angi that competitors use, including Roto-Rooter.
Do this: Create or claim your business listings on both platforms, ensuring consistent NAP. Expect to spend about 3 hours total for both sites, including photo uploads and descriptions.
7. Analyze competitor mentions for content ideas
+2 pts
Why: Top competitors like Roto-Rooter mentioned 2 times—understanding their strategies can improve your positioning in search results.
Do this: Review competitor websites and listings to identify common service keywords and content types. Allocate 2 hours for this research, focusing mainly on content gaps you can fill.
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