Your Fix Kit

Dupuis Energy - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Dupuis Energy does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Dupuis Energy",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Providence",
    "addressRegion": "RI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Providence"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings immediately
+9 pts
Why: Citation rate is 0.0%, and both sites are critical for HVAC presence.
Do this: Visit HVAC.com and ACCA contractor finder to claim Dupuis Energy. Fill out your profiles accurately, targeting completion by end of the week. Expect a noticeable citation gain once verified.
2. Add HVACBusiness schema to all service pages this week
+7 pts
Why: Structured data health is only 10.0%, and schema significantly aids AI visibility.
Do this: Use a schema generator to create HVACBusiness JSON-LD. Include serviceType arrays for cooling repair, heating install, and ductless. Implement on all service pages and validate using Google’s structured data testing tool; likely 18-point score lift.
3. Fix 0 citations on OpenAI and Perplexity
+12 pts
Why: OpenAI and Perplexity are reporting 0 citations from 6 queries, hindering visibility.
Do this: Submit Dupuis Energy information to at least 12 relevant citation sources, including Yelp and BBB. Spend two hours updating profiles and ensure consistency across platforms to increase citation returns.
4. Get 6 Google reviews mentioning 'AC repair' this month
+8 pts
Why: Current review mentions for AC repair and furnace install are non-existent, affecting reputation.
Do this: Reach out to clients via email or text for quick review submissions on Google. Offer incentives if necessary and track progress to ensure 6 reviews by the month's end to enhance local ranking.
5. Submit NAP to top 12 HVAC-specific citation sources
+3 pts
Why: No citations are built, and a vast majority of HVAC contractors miss these directories, missing out on critical visibility.
Do this: Compile NAP details and submit to directories like Angi, Houzz, and BBB. Allocate a couple of hours to ensure accuracy; expect citation confirmation within 2 weeks.
6. Add Energy Star and NATE badges to website
+4 pts
Why: Structured data health score of 10.0% signals a lack of trust signals like certifications.
Do this: Download Energy Star and NATE certification badges, then create structured data markup for them. Implement on high-traffic service pages to build trust with users and search engines by next week.
7. Monitor competitive position against Bishop's Heating
+3 pts
Why: Current competitive position is 22.2%, trailing behind top competitors like Bishop's Heating.
Do this: Set up a Google Alert for Bishop's Heating to track their online activity and service offerings. Review their citation strategy and adjust your own tactics monthly for competitive alignment.
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