Your Fix Kit

Petro Home Services - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Petro Home Services does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Petro Home Services",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Woodbridge",
    "addressRegion": "NJ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Woodbridge"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+9 pts
Why: Citation rate is 0.0% — claiming these directories is critical to boosting visibility.
Do this: Go to HVAC.com and ACCA contractor finder to create and verify your listings. This should take about 3 hours to complete, and it could raise your citation presence significantly.
2. Add HVACBusiness schema to all 47 service pages
+7 pts
Why: Citation rate is 0.0% — schema tells AI engines you’re a legitimate local HVAC service.
Do this: Use Google's structured data generator to create HVACBusiness schema with serviceType arrays (cooling repair, heating install). Implement it on all service pages in one week.
3. Get 6 Google reviews mentioning AC repair this month
+12 pts
Why: Current review count is zero — mentions of AC repair influence local rankings heavily.
Do this: Reach out to customers via email or text asking for reviews specifically mentioning AC repair. Expect to spend a few hours this week refining your requests.
4. Submit NAP to top 12 HVAC citation sources
+8 pts
Why: Citation accuracy is at a low 0.0% — getting listed on directories boosts authority.
Do this: List your NAP on key directories like Yelp, BBB, and Angi. This should take about 5 hours to cover all 12 sources.
5. Add Energy Star and NATE certification badges immediately
+3 pts
Why: Structured data health is at 10.0% — badges provide credibility and help structuring.
Do this: Implement structured data markup for Energy Star and NATE badges on your site. Spending 2 hours on this could enhance your structured data health.
6. Boost competitive position by benchmarking against Edison HVAC
+4 pts
Why: You rank only 22.2% against competitors — knowing their strategies is essential.
Do this: Analyze Edison Heating & Cooling’s website and reviews. Spend 3 hours gathering data on their services and pricing to adjust your offerings.
7. Track performance change in OpenAI and Gemini queries
+3 pts
Why: Current citation rate is 0.0% in openai and gemini — tracking will reveal progress.
Do this: Set up a weekly check on your visibility stats in OpenAI and Gemini. Dedicate 1 hour every week to assess shifts in query performance.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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