Your Fix Kit

ABC Roofing & Construction - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what ABC Roofing & Construction does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "ABC Roofing & Construction",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "global",
    "addressRegion": "NE",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "global"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema to all 3 pages now
+7 pts
Why: Citation rate is 0.0% with 0 citations across all queries, losing trust in AI responses.
Do this: Use Google's structured data markup helper to format the schema. Include GAF Master Elite and CertainTeed as credentialingAuthority. This should take about 2 hours and can be validated for proper implementation.
2. Claim listings on GAF Master Elite and CertainTeed directories next week
+6 pts
Why: Top competitors like Reliable Roofing and Eagle Eye have visible listings, and your citation presence is currently at 0.0%.
Do this: Register with both directories and provide proof of your credentials. Document the process and expected turnaround for listings, which should take around 5 hours total including verification.
3. Get 8 Google reviews mentioning storm damage in 14 days
+10 pts
Why: Currently no reviews exist, and competitors are drawing engagement with a better competitive position (16.7%).
Do this: Send out a review request via email to recent clients specifically referencing storm damage work. Follow up with a reminder if necessary. Allocate about 1 hour to craft emails and an additional couple of hours for follow-up calls.
4. Add storm damage service page with FAQ schema in 2 weeks
+7 pts
Why: No service pages exist, which limits your visibility and engagement on queries relevant to storm damage.
Do this: Create a dedicated landing page focused on storm damage roofing services. Include relevant FAQs in schema markup, using Google’s structured data tool. Expect this to take about 6 hours of work to draft content and implement schema.
5. List warranty terms in schema offers for all pages
+2 pts
Why: Missing warranty details in schema leads to lost opportunities for AI to surface you for 'best warranty' queries, and structured data health is currently undefined.
Do this: Document your warranty terms clearly and add them into the schema structured data for all service pages. This revision should take roughly 2 hours once the terms are defined.
6. Update competitive tracking for roofing terms monthly
+3 pts
Why: Your competitive position is at 16.7%, but tracking the top competitors (like Top Notch Roofing and XYZ Roofing) is essential for strategic decisions.
Do this: Set up a Google Alert for competitor mentions and trending roofing keywords each month. Allocate about 1 hour to monitor and document trends consistently.
7. Regularly check for schema validation every quarter
+2 pts
Why: With no existing schema, any errors can severely impact visibility and operate at a 0.0% citation rate.
Do this: Use Google’s Rich Results Test quarterly to ensure schema implementations are correct and up-to-date. This can be a 1-hour task if done consistently.
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