Your Fix Kit

Mr Rooter Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mr Rooter Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Mr Rooter Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Waco",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Waco"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema to the homepage today
+7 pts
Why: Citation accuracy is 0%, and schema is crucial for AI engines to identify your services correctly.
Do this: Use Google's structured data generator to create Plumber schema including priceRange and serviceArea polygon. Validate with the Structured Data Testing Tool before deploying. Expect it to take 1 hour and a notable increase in visibility.
2. Claim PHCC member directory listing this week
+4 pts
Why: You need to build a citation rate of 33.3%, and claiming this listing is one of the key directories for plumbers.
Do this: Visit PHCC’s site to claim your listing, then link it from your site footer. This should take about 2 hours but will significantly help your citation accuracy.
3. Get 5 reviews mentioning emergency plumbing this month
+6 pts
Why: Competitors like Apex Plumbing are mentioned 2 times in responses, indicating they have a better reputation that you need to match.
Do this: Set up a plan to ask recent customers to leave reviews specifically mentioning 'emergency plumbing' on Google. Use texting or email for outreach. Spend 1 hour to craft messages and expect reviews to start rolling in.
4. Add specific service categories to your schema
+4 pts
Why: Generically listing 'plumber' won't cut it; specific service categories like drain cleaning are needed to show up in queries.
Do this: Update your schema to include categories like drain cleaning and water heater repair. Use JSON-LD format for clarity, and expect it to take about 1 hour. This will help target relevant searches directly.
5. Add 24/7 emergency response markup now
+2 pts
Why: You need to combat competitors like Jones Plumbing that have a better competitive position (16.7%) by showing you offer emergency services.
Do this: Implement openingHoursSpecification in your structured data to clearly show availability. Expect to spend 30 minutes on this, and it will address after-hours queries effectively.
6. List all citations in Yelp, BBB, and more
+2 pts
Why: Citation presence is at 8.3; spreading your citations across verified platforms is essential to catching AI engine attention.
Do this: Create or enhance profiles on Yelp, BBB, and Angi immediately. It will take about 3 hours to get through the setup and content verification. This helps establish authority.
7. Fix 2 NAP mismatches by week’s end
+2 pts
Why: Your inconsistent NAP data could be affecting visibility; at present, it's showing as a critical issue.
Do this: Conduct a thorough audit of all online listings against your website for NAP consistency. Use tools like Moz Local or Yext to track these mismatches and fix them within 2 hours.
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