Your Fix Kit

Akian Plumbing, Heating, Cooling & Electric - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Akian Plumbing, Heating, Cooling & Electric does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Akian Plumbing, Heating, Cooling & Electric",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings now
+7 pts
Why: Your citation rate is 0.0%, and claiming these crucial directories will start building visibility now.
Do this: Visit HVAC.com and ACCA to create or claim your business listing. Complete all required fields, attach service details, and verify. You can accomplish this in around 3 hours.
2. Add HVACBusiness schema to all service pages this week
+6 pts
Why: Citation rate is 0.0% — schema helps engines like OpenAI recognize your business type and credibility.
Do this: Use Google's structured data helper to generate HVACBusiness JSON-LD for service pages. Include serviceType arrays for cooling repair, heating install, and ductless. Set aside 4 hours to implement and validate with Rich Results Test.
3. Submit NAP to top 12 HVAC citation sources
+10 pts
Why: Top-performing competitors like Atlantic mentioned repeatedly, while you have 0 citations — time to fix this gap.
Do this: Create a submission list with directories like Yelp, BBB, and Angi. Ensure consistent NAP across all. Expect around 5-7 hours to complete and monitor for confirmations on your submissions.
4. Get 6 reviews mentioning AC repair this month
+7 pts
Why: Increasing review count is essential; none have been generated, which hurts competitive positioning.
Do this: Email past customers for feedback, requesting specific mentions of 'AC repair' or 'furnace install.' Aim for 2-3 reviews per week to hit that target. Allocate 30 minutes a day for follow-ups.
5. Fix citation inconsistencies across all platforms
+2 pts
Why: Your citation accuracy is currently unverified but critical for building trust in a competitive space.
Do this: Audit existing citations for accuracy. Use tools like Moz Local or BrightLocal to identify discrepancies. Expect about 4 hours to review and remediate.
6. Add NATE and Energy Star badges on site
+3 pts
Why: Lack of industry credentials impacts trust; competitors like Cooling Unlimited leverage theirs effectively.
Do this: Obtain badge images and add them to your website with proper schema markup. This requires editing existing pages, which should take around 2 hours.
7. Conduct competitive analysis on Boston HVAC players
+2 pts
Why: Your competitive position sits at a low 16.7%, understanding rivals like Boston Standard can inform strategies.
Do this: Analyze competitor keywords, citations, and reviews using SEMrush or Ahrefs. Allocate 3 hours for a comprehensive review and develop targeted strategies.
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