Your Fix Kit

M&M Construction - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what M&M Construction does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "M&M Construction",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "rtnijokojz",
    "addressRegion": "KS",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "rtnijokojz"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency trade service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Build citations on 3 key platforms immediately
+7 pts
Why: Citation rate is 0.0% — critical for visibility against competitors like Wichita Home Repair and Handyman Connection.
Do this: Create accounts on Yelp, Angie's List, and Yellow Pages. Fill out NAP, services, and descriptions accurately. Expect to invest about 4 hours and aim to see results in 30 days.
2. Get mentions on 5 competitor websites within 14 days
+6 pts
Why: Top competitors like Precision Home Solutions and Kirk’s Home Services have visibility due partly to external mentions in local searches.
Do this: Reach out to local blogs and industry-specific sites for backlinks or mentions. Try for 5 requests and aim for a 1 in 5 response rate. Set aside 3 hours for outreach.
3. Add structured data to 50% of your pages
+10 pts
Why: Structured data health is unmonitored, which affects how AI engines view your business compared to Lathrop's Plumbing.
Do this: Implement LocalBusiness schema using a plugin or manually add JSON-LD to 10 pages over the next week. Test with Google's Structured Data Testing Tool afterwards. Schedule 5 hours for completion.
4. Request 3 reviews mentioning your services within 14 days
+7 pts
Why: Low review volume keeps your competitive position at only 16.7% versus key competitors.
Do this: Ask satisfied customers to leave reviews on Google and Facebook. Use email and follow up with a text message. Allocate 2-3 hours; expect an increase in visibility in the short term.
5. Fix NAP across all platforms now
+2 pts
Why: NAP accuracy is unknown but crucial; without it, AI engines may struggle to find you, risking visibility against local competitors.
Do this: Audit current listings using a tool like Moz Local or BrightLocal. Correct your NAP on all platforms identified. Spend around 4 hours for a complete check and update.
6. Increase listing details on top 3 citation sites
+3 pts
Why: Current lack of detail on OpenAI and other engines can hurt visibility; no citations across all queries is detrimental.
Do this: Enhance all listings with full descriptions, images, and services offered on the three platforms identified earlier. Put 3 hours toward this with a goal of full completion on two platforms this week.
7. Monitor competitor citations weekly for 30 days
+2 pts
Why: Noting how competitors like Wichita Home Repair gain mentions helps you understand what's needed to catch up.
Do this: Set up alerts using a tool like Google Alerts or Mention. Track new mentions weekly for a month to adjust your strategy based on competitor visibility trends. Expect to spend 1 hour weekly.
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