Your Fix Kit

Abacus Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Abacus Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Abacus Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Austin"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing and link from site footer
+7 pts
Why: Citation rate is 33.3%, and lacking trade directory citations is costing potential leads.
Do this: Go to PHCC's website and create or claim your listing. Add it to your site footer for better visibility. This can take a couple of hours, but will pay off in time from increased citations.
2. Add Plumber schema with priceRange and serviceArea polygon to homepage
+4 pts
Why: Structured data health is currently none, limiting visibility on search engines like OpenAI.
Do this: Utilize schema.org to structure your homepage data with Plumber schema specifics. Set price range and service area as polygons. This should take a full day to implement and test.
4. List specific service categories like sewer repair in schema
+4 pts
Why: Your current schema lacks detailed service categories which AI engines require to surface results relevant to specific plumbing queries.
Do this: Update your schema to include specific categories such as drain cleaning, sewer repair, and water heater services. Use Google's structured data testing tool to ensure accuracy; this should take no more than a few hours.
5. Add 24/7 emergency response markup for after-hours queries
+2 pts
Why: Missing openingHoursSpecification means you're losing visibility during off-hours, affecting potential emergency leads.
Do this: Implement the openingHoursSpecification under the Plumber schema to specify 24/7 availability. This task should only take a couple of hours with correct structured data.
6. Get 2 citations on OpenAI this week for better outreach
+2 pts
Why: Citation rate for OpenAI is 0 out of 3, indicating zero visibility on this critical search engine.
Do this: Identify two local services or directories that can provide citations and list your business. Focus on getting this done within the week to start building your presence.
7. Add citation to 2 more business directories this month
+2 pts
Why: Current citation presence is at 33.3% with only 2 out of 6 directories listed, which is below industry standards.
Do this: Select two more key directories like Yelp or Angi to register your business. Prepare the necessary information that includes services and credentials. Aim to complete this within the month.
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