Your Fix Kit

Contracting Business - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Contracting Business does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Contracting Business",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Cleveland",
    "addressRegion": "OH",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Cleveland"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA contractor finder now
+9 pts
Why: Citation rate is 0.0%, indicating missing essential citations that can attract local traffic.
Do this: Register on HVAC.com and ACCA with business details. Aim to complete the listings by the end of the week. Expect an increased citation presence, potentially higher local rankings.
2. Add HVACBusiness schema to all service pages this week
+7 pts
Why: Structured data health is at 10.0%, but missing key schema signals that help boost local visibility.
Do this: Utilize Google's structured data tool to create HVACBusiness JSON-LD markup. Include serviceType arrays like 'cooling repair' and 'heating install'. This can be done within 4-6 hours and can significantly enhance your visibility.
3. Get 6 Google reviews mentioning AC repair this month
+12 pts
Why: Competitors like Gorjanc Home Services have strong reputations; you need explicit mentions to compete effectively.
Do this: Create a review request email for past clients, emphasizing AC repair. Aim to send 10 requests this week; follow up in 2 weeks. This should only take a few hours and can dramatically influence local rankings.
4. Add Energy Star and NATE certification badges now
+8 pts
Why: Missing NATE certification and Energy Star badges means losing credibility; shows zero trade credentials in current audit.
Do this: Locate corresponding badge images and place them on your website—ideally in the footer or about page. This can be done in an hour or two, providing instant trust signals to both users and engines.
5. Submit NAP to top 12 HVAC citation sources this week
+3 pts
Why: Citation presence is non-existent; submitting to trade-specific sources is crucial to building local authority.
Do this: Use a citation submission tool or manually register on key sites like Yelp, BBB, and Houzz. Allocate a day to complete this and track the progress using a spreadsheet.
6. Fix competitive position concerning Gorjanc Home Services
+4 pts
Why: Competitive position is at 17.9, lagging significantly behind top competitors; you need to close this gap.
Do this: Analyze Gorjanc Home Services' online presence to find weaknesses. Allocate time to adjust your local content strategy, review acquisition, and citation efforts based on this insight, aiming for consistent weekly adjustments.
7. Monitor citation status on OpenAI tracking
+3 pts
Why: OpenAI reveals zero citations across 3 queries, indicating major issues with visibility.
Do this: Set up Google Alerts for your business name and citations on desired platforms. Follow up every two weeks to track citations and adjust your strategy accordingly. This will take about 30 minutes to set up initially.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →