Your Fix Kit

Boston Drain Company - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Boston Drain Company does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Boston Drain Company",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Read by AI in your audit
yelp.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
rotorooter.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
bestpickreports.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
bostonstandardplumbing.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
thebostonplumber.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
abostonplumber.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
bostonmagazine.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
taskrabbit.com
An AI engine read this site when answering about plumbing in Boston. Get listed and consistent here first.
Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema with serviceArea to homepage
+7 pts
Why: Citation presence is only 33.3% — schema tells AI engines what you do specifically, helping to surface you in relevant queries.
Do this: Use Google's structured data generator to create the Plumber schema. Include priceRange, serviceArea polygon, and key services. Spend around 3 hours validating with Rich Results Test, expect a significant lift in visibility.
2. Get 5 Google reviews this month mentioning emergency plumbing
+4 pts
Why: Citation accuracy is at 25%, and reviews are a major factor in local rankings and query responses.
Do this: Create a follow-up email for past customers asking for reviews specifically mentioning 'emergency plumbing'. Spend one hour setting up the email campaign, monitor weekly for responses.
3. Claim PHCC member directory listing by end of this week
+6 pts
Why: Your business is missing valuable citations, which are crucial for local SEO, affecting competitive position at just 16.7%.
Do this: Visit the PHCC website, complete the listing application, and link back to your site in the profile. Allocate 2 hours for the process and verification.
4. List specific service categories in schema for top 5 services
+4 pts
Why: Most plumbers list 'plumber' generically; AI needs specific categories like sewer repair to rank better.
Do this: Update the existing Plumber schema with specific categories: drain cleaning, sewer repair, water heater, repipe, and tankless install. It’s about 2 hours to make these changes and test.
5. Add 24/7 emergency response markup for after-hours queries
+2 pts
Why: Missing structured data health means we aren't making it easy for engines to pick us up for urgent service requests.
Do this: Implement openingHoursSpecification in your schema to indicate 24/7 availability. Plan for an hour to make edits and validate.
6. Increase citations on OpenAI to 2 of 3 queries
+2 pts
Why: Citation presence on OpenAI is just 1 of 3 queries; rivals like Boston Standard Plumbing are mentioned 3 times, putting you at a disadvantage.
Do this: Identify additional citation sources like Yelp and Angi, and submit your business details. Allocate 2 hours for research and submission.
7. Get mentioned in local media or community blogs this quarter
+2 pts
Why: No local media mentions listed; competitors benefit from organic references that boost visibility and credibility.
Do this: Reach out to local blogs or media outlets with proposals for stories about plumbing services you provide. Dedicate 4 hours to outreach and follow-up, aiming for at least 2 mentions.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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