Your Fix Kit

Taunton HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Taunton HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Taunton HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Taunton",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Taunton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings this week
+7 pts
Why: Your citation presence is only 13.9%, missing key directories like HVAC.com and ACCA can hurt visibility.
Do this: Visit HVAC.com and ACCA contractor finder to claim listings. Fill in all necessary details including NAP and service descriptions. Expect this to take 3-4 hours to complete.
2. Get 6 Google reviews mentioning 'AC repair' this month
+2 pts
Why: No reviews are mentioned in your data, which can significantly impact local ranking and trustworthiness.
Do this: Reach out to previous customers via email or text to ask for reviews on Google. Provide a direct link for easy access. Aim to complete by the end of the month, spending 1 hour on outreach.
3. Add HVACBusiness schema with serviceType arrays to 47 service pages
+4 pts
Why: Your audit shows a citation accuracy of 25%, improving schema will connect your services to local search queries better.
Do this: Use Google's structured data markup helper to create the HVACBusiness schema for cooling repair, heating install, and ductless services. Validate the schema with the Rich Results Test. This task can be finished in about 5 hours.
4. Submit NAP to top 12 HVAC citation sources immediately
+3 pts
Why: Citation rate is only 55.6%, submitting your NAP to top directories can help close the gap and raise visibility.
Do this: Identify and register with the top 12 directories like Yelp, BBB, and Angi. Spend about 4 hours completing this to ensure accurate and consistent listings.
5. Add Energy Star and NATE certification badges to site
+2 pts
Why: Missing key trade credentials can misrepresent your expertise; certification badges are trusted signals for customers.
Do this: Locate digital badges or icons for Energy Star and NATE, then add them to your website's homepage and service pages. This could take about 2 hours.
6. Increase citation consistency across 9 modules
+2 pts
Why: You have 5 out of 9 citations; fixing inconsistencies can lead to better search rankings.
Do this: Audit existing citations across Google, Yelp, and others for accuracy. Make necessary updates within 3 hours to ensure consistent NAP across all platforms.
7. Track and respond to RCL Mechanical mentions online
+2 pts
Why: RCL Mechanical was mentioned 3 times; focusing on competitor mentions can inform your strategy to improve positioning.
Do this: Set up Google Alerts for RCL Mechanical to track mentions. Spend 30 minutes a week responding or posting relevant content to improve local engagement.
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