Your Fix Kit

RL22 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what RL22 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "RL22",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings immediately
+7 pts
Why: Citation rate is 0.0%, and claiming these listings is critical to establish presence in relevant directories.
Do this: Go to HVAC.com and ACCA contractor finder, follow the steps to claim your business listings. Expect to spend about 3 hours on this, aiming for established citations within 3-5 days.
2. Add HVACBusiness schema to all website service pages
+6 pts
Why: Missing HVACBusiness schema affects citation visibility; current citation presence stands at 0.0%.
Do this: Generate JSON-LD schema using Google's structured data helper for cooling repair, heating install, and ductless services. It should take about 4 hours to complete and test with the Rich Results Test.
3. Submit NAP to 12 top HVAC citation sources
+10 pts
Why: Your current citation presence is 0.0%, which impacts your competitive position; citations are crucial for local SEO.
Do this: Gather your NAP details and submit them to top directories like Yelp, BBB, and Angi. Spend around 6 hours across these submissions to ensure accuracy.
4. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: You need customer reviews; no reviews are documented, and competitors are building credibility with customers.
Do this: Reach out to past customers and ask for reviews specifically mentioning 'AC repair' or 'furnace install.' Allocate 3 hours for crafting messages and follow-ups to achieve this within the month.
5. Add Energy Star and NATE certifications on site
+2 pts
Why: These credentials are not represented and can build trust, especially as competitors like Atlantic Heating & Air Conditioning are mentioned frequently.
Do this: Display NATE certification and Energy Star badges prominently on your site. Allocate around 2 hours for sourcing the badges and incorporating them into your website design.
6. Identify and correct any NAP inconsistencies within 2 days
+3 pts
Why: Competitive position is weak at 14.3%, partly due to potential NAP errors; clarity is key for local SEO.
Do this: Run a check using a tool like Moz Local to find inconsistencies in your NAP. Fix any identified issues within 2 days, expecting it to take 3-4 hours in total.
7. Create service-type arrays for all HVAC services
+2 pts
Why: Missing service-type arrays keeps you from getting detailed indexing; competitors utilize specific services to rank better than you.
Do this: Develop service-type arrays for each service you offer and integrate them into your HVACBusiness schema. Allocate about 3 hours to create and implement this strategy.
Want us to do all of this for you?

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