Your Fix Kit

DoSTest2 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what DoSTest2 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "DoSTest2",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is 0.0%, indicating major gaps in visibility and credibility.
Do this: Log into HVAC.com and ACCA contractor finder to claim and verify your listing. Follow their verification procedures, which typically take a day. Spend four hours total, including updates, for immediate citation presence.
2. Submit NAP to top 12 HVAC directories immediately
+6 pts
Why: Citation rate stands at 0 of 9 queries; NAP mismatch is hurting your local ranking.
Do this: Identify the top 12 HVAC directories and submit accurate NAP. Use a tool like Moz Local for queries to speed up the process. Expect about 6 hours of work and immediate impact once approved.
3. Add HVACBusiness schema to all 47 service pages
+10 pts
Why: Citation presence is nonexistent, and schema is key for AI engines to identify local businesses.
Do this: Use Google's structured data generator to create HVACBusiness schema with serviceType arrays relevant to HVAC services. Validate with the Rich Results Test and implement across all pages in about 5 hours.
4. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: Your competitive position is 16.7%, and reviews are critical for local visibility and conversion.
Do this: Reach out to past customers to request reviews, focusing on 'AC repair' keywords. Use email or follow-up calls to expedite this within the month. Allocate 3 hours for outreach.
5. Add NATE and ENERGY STAR badges to website
+2 pts
Why: This can create trust signals, vital when competitors like Atlantic Heating & Air Conditioning dominate the conversation.
Do this: Download the badge images from NATE and ENERGY STAR websites, and integrate them into your homepage. This should take roughly 2 hours across your web software.
6. Fix internal links to improve structured data health
+3 pts
Why: Structured data health is undefined; proper links can enhance crawling and indexing for HVAC-specific queries.
Do this: Audit current internal linking structure using Screaming Frog. Identify missing links to service pages and fix within 2 hours for better SEO and data presentation.
7. Visit Back Bay Mechanical and review their tactics
+2 pts
Why: They mention in 2 queries compared to your 0; understanding their strategy can reveal operational gaps.
Do this: Conduct a competitive analysis of Back Bay Mechanical's online presence. Spend a couple of hours gathering data and insights for your strategy.
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