Your Fix Kit

J&N Surface Pros - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what J&N Surface Pros does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "J&N Surface Pros",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Revere",
    "addressRegion": "XX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Revere"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Flooring installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Flooring repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency flooring service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Flooring maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add citations to 6 major directories this week
+7 pts
Why: Citation rate is 0.0% — your business has no presence in search results compared to competitors.
Do this: Register J&N Surface Pros on Yelp, Bing Places, Yellow Pages, Facebook, Angie's List, and Houzz. Fill in NAP accurately and include service details. Expect this to take about 3 hours.
2. Get 5 reviews mentioning flooring in 14 days
+6 pts
Why: You have no reviews, while competitors have been mentioned, which affects trust and visibility.
Do this: Reach out to past customers via email or text asking for reviews on Google and Facebook. Use a simple template to guide them to mention flooring, assign specific staff to follow up. Allocate 2 hours to craft messages.
3. Add structured data for flooring services to 6 pages
+10 pts
Why: Structured data health is none — this limits visibility on multiple AI engines across all queries.
Do this: Implement JSON-LD schema.org markup for flooring services on your homepage and five service pages. Use Google's structured data tool for guidance. Expect it to take about 2 hours to set up and validate.
4. Mention Revere Floor Covering once in 30 days
+7 pts
Why: Competitors like Revere Floor Covering are named in responses but you haven't appeared at all.
Do this: In content on your site or a blog post, discuss Revere Floor Covering as a local competitor, emphasizing your strengths. This should take about 1 hour to draft and publish.
5. Add landing page targeting local flooring keywords in 4 days
+2 pts
Why: Top competitors rank for local terms, and you lack any local landing pages for flooring.
Do this: Create a page specifically targeting 'Revere flooring' with service information and a contact form. Use specific keywords in headings and body text. This task can be completed in about 5 hours.
6. List J&N Surface Pros on 3 local forums in 7 days
+3 pts
Why: Your citation presence is currently 0.0%, and local discussions can increase visibility dramatically.
Do this: Find and register on local forums or community boards related to flooring. Introduce your business, link to your website, and engage in discussions on flooring topics. This should take about 3 hours.
7. Claim and optimize Google Business Profile in 5 days
+2 pts
Why: Your business isn't updated on Google, leaving customer questions unanswered and visibility low.
Do this: Set up your Google Business Profile, add accurate business information, and showcase your flooring services clearly. Include 5 high-quality images. This will take around 3 hours.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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