Your Fix Kit

📜 You have (1) MESSAGE №H2811 OPEN - linkspree.net/p/binance-a72bd6?b5wo K6519 📜 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what 📜 You have (1) MESSAGE №H2811 OPEN - linkspree.net/p/binance-a72bd6?b5wo K6519 📜 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "\ud83d\udcdc You have (1) MESSAGE \u2116H2811 OPEN - linkspree.net/p/binance-a72bd6?b5wo K6519 \ud83d\udcdc",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "oz86jo",
    "addressRegion": "CT",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "oz86jo"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add Plumber schema with specific services to homepage
+7 pts
Why: Current citation rate is 0.0%, and specific service categories increase your visibility to AI engines significantly.
Do this: Use Google's structured data markup generator to create a dedicated schema for plumbing services like drain cleaning and sewer repair. Place this on the homepage and validate it with the Rich Results Test. Expect 4-6 hours to complete depending on site complexity.
2. Claim PHCC member directory listing this week
+6 pts
Why: You have no citations at all, and belonging to relevant directories like PHCC enhances your credibility and appearance in search results.
Do this: Visit the PHCC website to claim your membership and get listed. Make sure to link this from your site footer once obtained. This task should take about 2 hours.
3. Get 5 reviews mentioning 'emergency plumbing' this month
+10 pts
Why: Reviews are crucial for local rankings, and your current competitive position is at 16.7% — you need to push hard for credibility.
Do this: Create a strategy to request reviews from recent customers via email or text, focusing on 'emergency plumbing' or 'water heater install'. Invest a couple of hours this week to draft templates and follow up, targeting 5 reviews by month-end.
4. Add openingHoursSpecification schema for emergency response
+7 pts
Why: Currently, no structured data exists; providing this detail makes you searchable for after-hours service requests.
Do this: Generate the structured data for 24/7 operations using Google's structured data tool, then implement this markup on your homepage. Aim for 1-2 hours for creation and testing.
5. List your services accurately in structured data
+2 pts
Why: Missing specific service categories can hurt your ranking; the audit showed a generic approach leading to poor visibility.
Do this: Identify key services you offer like leak detection and repipe, and add these to your schema markup. Use existing schema examples and take about 3 hours to finalize.
6. Monitor competitors like Roto-Rooter for citation strategy
+3 pts
Why: Top competitors like Roto-Rooter and Mr. Rooter are mentioned in your niche and likely have better citation practices.
Do this: Spend time researching competitor listings, noting which directories they claim and their review strategies. Dedicate a few hours weekly to track this and develop your own plan based on their strategies.
7. Check and fix any NAP inconsistencies across platforms
+2 pts
Why: Citation accuracy is not measured; likely discrepancies can lead to lower rankings and customer confusion.
Do this: Conduct a full audit of your Name, Address, and Phone Number across Yelp, BBB, and Angi. Correct any inconsistencies on these sites and on your own website. Expect 3-4 hours to complete this, including verification.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →