Your Fix Kit

CertainTeed - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what CertainTeed does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "CertainTeed",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Malvern",
    "addressRegion": "PA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Malvern"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add RoofingContractor schema with GAF Master Elite credential
+9 pts
Why: Citation presence is 0.0% — missing schema is crucial for AI engines to identify your business.
Do this: Generate JSON-LD using Google’s structured data generator. Specify GAF Master Elite and CertainTeed as credentialingAuthority. Expect 3 hours for creation and validation, with a significant rank boost on key queries.
2. Claim listings on GAF Master Elite and CertainTeed SELECT directories
+7 pts
Why: Competitive position is 19.4%, and competitor Malvern Roofing is favored in local queries due to better visibility.
Do this: Visit GAF Master Elite and CertainTeed SELECT websites to claim your listings. Complete all required steps, expecting 2-3 hours for verification. This should lead to immediate citation presence improvement.
3. Get 8 Google reviews mentioning roof inspection services
+12 pts
Why: Audit shows 0 citations, and competitors like Malvern Roofing mention their services twice — reviews are critical for rankings.
Do this: Reach out to past clients via email and phone; ask them to leave specific reviews. Aim for 1-2 days to gather all reviews. Expect a strong impact on local visibility in 1-2 weeks.
4. Add storm-damage service page with FAQ schema
+8 pts
Why: Citation rate is non-existent, and many roofers fail to target storm-damage keywords, missing high-intent traffic.
Do this: Create a dedicated service page detailing storm-damage services and common questions. Use the FAQ schema markup for better AI understanding. Anticipate 4 hours of work for development and implementation.
5. List warranty terms in schema offers on website
+3 pts
Why: Structured data health is only 10.0%, and providing warranty details helps AI determine trustworthiness.
Do this: Draft warranty terms for system and workmanship in schema markup format. Implement on relevant pages. Prepare for 2 hours of work, resulting in higher likelihood to appear for ‘best warranty’ queries.
6. Fix citation accuracy based on competitors' presence
+4 pts
Why: Audit results show a complete lack of citations, while competitors like Sullivan Roofing have a better presence.
Do this: Audit current citations on key directories like Yelp and BBB. Start by correcting NAP inconsistencies. Anticipate needing 3-4 hours to complete updates across various platforms.
7. Track mentions of Malvern Roofing in 5 strategic posts
+3 pts
Why: Competitors, especially Malvern Roofing, mention roofing services consistently, impacting their visibility and authority.
Do this: Use social media listening tools to track mentions and analyze competitor strategies. Create 5 content pieces that provide competitive analysis or commentary related to Malvern Roofing. Plan for 5 hours of research and writing.
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