Your Fix Kit

scriptalert(1)/script & O'Reilly"s HVAC Co. LLC dba The Cooling Specialists of G - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what scriptalert(1)/script & O'Reilly"s HVAC Co. LLC dba The Cooling Specialists of G does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "scriptalert(1)/script & O'Reilly\"s HVAC Co. LLC dba The Cooling Specialists of G",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Austin"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Create 6 citations referencing O'Reilly's HVAC this month
Why: Citation rate is 0.0% on 6 queries, which is critical for visibility and ranking.
Do this: Identify local directories suitable for HVAC contractors like Yelp and Angie's List. Submit business info and verify listings. Expect to spend 4-6 hours to get citations live.
2. Get 5 reviews mentioning O'Reilly's HVAC in 14 days
Why: Top competitors like ABC Cooling and Heating have higher visibility with customer reviews, and reviews are crucial for trust.
Do this: Use email outreach to past customers requesting reviews on Google and Yelp. Set reminders and follow-ups. Allocate 3 hours for outreach to generate reviews.
3. Cite competitors like A-1 Air Conditioning & Heating constantly
Why: Competitors like A-1 and Central Texas Heating mentioned often in queries indicate better local citation presence.
Do this: Set alerts for competition mentions and reach out for citation opportunities, possibly through partnerships or sponsorships. 2 hours to research and connect with other listings.
4. Fix 0% structured data score on 47 pages now
Why: Structured data health sits at 10.0%, which limits AI visibility for your site in queries.
Do this: Implement required structured data using Google's structured data markup tool. Validate and deploy on all site pages, which should take about 3-4 hours.
5. Increase competitive position from 20.8 to 50 by month-end
Why: Current competitive position is low due to lack of citations and structured data impacting overall visibility.
Do this: Focus efforts on acquiring citations, optimizing online presence, and gaining customer reviews. Set a benchmark for completion in 4 weeks with a systematic approach.
6. Raise citation accuracy rate to 100% in 2 weeks
Why: Current accuracy is at 0.0%, which can confuse AI about your business location and services.
Do this: Review all existing citations and correct any inconsistencies in NAP. Use a spreadsheet to track changes and allocate 3-5 hours for fixes.
7. Monitor citation fulfillment and refine every month
Why: Continuous monitoring is key since 0 citations were found for your business, impacting long-term visibility.
Do this: Set up a monthly check on citations using tools like Moz Local or BrightLocal to track changes and completion. Spend 1 hour each month for maintenance.
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