Your Fix Kit

ServiceTrade - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what ServiceTrade does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "ServiceTrade",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Durham",
    "addressRegion": "NC",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Durham"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listing today
+9 pts
Why: Citation rate is 0.0% across 9 queries, indicating zero visibility in vital trade directories.
Do this: Visit HVAC.com and ACCA contractor finder. Fill out business information, and use your NATE certification and ENERGY STAR partnership to stand out. Expect this to take 2-3 hours for verification.
2. Add HVACBusiness schema to all service pages this week
+7 pts
Why: Structured data health at 10% shows poor schema usage, which hurts search visibility.
Do this: Generate HVACBusiness JSON-LD using Google's structured data helper for all service pages. Include serviceType arrays for cooling repair, heating install, and ductless. Expect 3 hours of work with a notable ranking impact in the next report.
3. Get 6 Google reviews mentioning AC repair this month
+12 pts
Why: The absence of reviews is dragging down competitive position, currently at 19.4%.
Do this: Reach out to past customers via email or SMS with a direct link to your Google My Business review page. This should take about an hour of outreach effort. Aim for 6 reviews that explicitly mention 'AC repair'.
4. Submit NAP to top 12 HVAC-specific citation sources immediately
+8 pts
Why: Citation presence is currently at 0.0%, blocking visibility in local searches.
Do this: List your business information on key directories such as Yelp, BBB, HVAC.com, Angi, and others. Use a spreadsheet to track submissions and confirm they've been published; expect about 4-5 hours of work across all platforms.
5. Add Energy Star and NATE certification badges on website
+3 pts
Why: The lack of these badges in structured data decreases perceived authority in your field.
Do this: Fetch badge images from Energy Star and NATE websites, and integrate them into your homepage and service pages with appropriate markup. Allocate around 2 hours for implementation and testing.
6. Create service-type arrays for HVACBusiness schema next week
+4 pts
Why: Missing service-type arrays is a common gap — you need to clearly define your offerings to boost relevance.
Do this: Detail services like 'cooling repair', 'heating install', and 'ductless' in your HVACBusiness JSON-LD schema. This will take about 1 hour; adjust the existing schema as needed for better clarity and specificity.
7. Monitor citation accuracy across all platforms every month
+3 pts
Why: With a current accuracy of 0.0%, your listings could be misrepresenting the business.
Do this: Set up a recurring task using a citation tracking tool to check NAP consistency on all platforms. Allocate 1 hour monthly for maintenance; this will help catch errors early.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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