Your Fix Kit

Roto-Rooter - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Roto-Rooter does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Roto-Rooter",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "ifmkqi",
    "addressRegion": "CT",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "ifmkqi"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing this week
+7 pts
Why: Citation rate is 66.7% with just 2 out of 3 queries mentioned in key directories—your competitors leverage their listings.
Do this: Visit PHCC's website to claim your listing and include it in your site footer. This should take about one hour to complete and strengthens your credibility. Monitor citation presence weekly after this fix.
2. Get 5 Google reviews mentioning emergency plumbing in 30 days
+2 pts
Why: Your competitive position is only 13.3%, and reviews are essential for improving rankings against competitors like Mr. Rooter Plumbing.
Do this: Incentivize past customers via email or direct calls to leave reviews focusing on 'emergency plumbing'. Allocate about three hours this month for follow-ups and responses.
3. Add Plumber schema with priceRange to your homepage
+4 pts
Why: Your structured data health is none; AI engines require specific categories like plumber to surface you effectively.
Do this: Implement schema using Google's structured data helper for your homepage. Include priceRange and serviceArea polygon. Expect it to take around two hours and validate with Rich Results Test.
4. Add specific service categories to schema this week
+3 pts
Why: Your citation accuracy is only 25%, and narrow categories like drain cleaning or sewer repair improve local search relevance significantly.
Do this: Update existing schema to list services including 'drain cleaning', 'sewer repair', and 'water heater'. This takes around two hours using your website’s CMS.
5. Get citations in 3 trade directories in next month
+2 pts
Why: Current citation presence is 16.7%, and your competitors use various directories like Yelp and Angi for visibility.
Do this: Create or update listings on Yelp, Angi, and BBB to secure three new citations. Budget around $150 for potential listing fees or ads, and spend roughly four hours total.
6. Add 24/7 emergency response markup today
+2 pts
Why: AI engines need accurate operational data; missing this markup can result in missed after-hours service inquiries.
Do this: Implement openingHoursSpecification in your schema for 24/7 emergency response on your contact page. This should take one hour and will help capture local after-hours queries.
7. Monitor competitor mentions monthly for insights
+2 pts
Why: Your audit shows competitors like Mr. Rooter Plumbing mentioned twice—analyzing their mentions helps identify gaps.
Do this: Set a recurring task to track competitor mentions in local searches. Spend one hour monthly gathering data to refine your local strategy.
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