Your Fix Kit

Wallace and Sons Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Wallace and Sons Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Wallace and Sons Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Phoenix",
    "addressRegion": "AZ",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Phoenix"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC member directory listing and link it
+9 pts
Why: Citation rate is 0.0% across all queries; claiming the PHCC directory strengthens credibility and visibility.
Do this: Go to the PHCC site to claim your listing. Ensure to add your business URL in the profile. Expect a couple of hours of work, but brand recognition can yield high returns.
2. Add Plumber schema with service categories on homepage
+7 pts
Why: Structured data health is at a mere 10.0; this is crucial for AI visibility for plumbing services.
Do this: Use Google's structured data generator to create and embed Plumber schema in your homepage. Include specific service categories like sewer repair and leak detection. Expect to spend 1-2 hours implementing and validating.
3. Get 5 reviews mentioning emergency plumbing this month
+12 pts
Why: You need to increase visibility; focusing on 'emergency plumbing' aligns with high-demand services and helps drive leads.
Do this: Set up an automated email campaign targeting past customers to request reviews that mention 'emergency plumbing.' Aim for about 30 minutes per review; expect a week for responses.
4. Add 24/7 emergency response markup for after-hours queries
+8 pts
Why: Without markup for emergency services, you miss out on urgent plumbing inquiries important in Phoenix; it's vital for your visibility.
Do this: Implement openingHoursSpecification in your schema using structured data. Allocate an hour for this, and you'll be in better shape for after-hours calls.
5. List on Yelp, Angi, and BBB for citations
+3 pts
Why: Citation presence is at 0.0%, and building these profiles will improve your chances of being surfaced.
Do this: Create or claim your business listings on Yelp, Angi, and BBB. Complete all profiles thoroughly with services and credentials mentioned. Each one might take 1-2 hours to set up properly.
6. Get 3 citations mentioning Wallace and Sons Plumbing soon
+4 pts
Why: No citations have been found on any queries; action is crucial for local visibility.
Do this: Reach out to local directories and ask for features or listings. This could involve 1-3 hours of outreach and could lead to instant citations.
7. Mention Blue Sky and Benjamin Franklin in content
+3 pts
Why: Those competitors were mentioned 2 times in responses; acknowledging them may improve your standing in local queries.
Do this: Write a blog post or service page mentioning both competitors discussing local market context. This may take 2 hours to draft and publish.
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