Your Fix Kit

Cooling Unlimited - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Cooling Unlimited does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Cooling Unlimited",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add HVACBusiness schema to all 9 service pages this week
+7 pts
Why: Citation rate is 22.2% and your schema is missing; this is critical for AI visibility and service recognition.
Do this: Use the structured data helper to create the HVACBusiness schema, including serviceType arrays for cooling repair and heating install. Validate with Rich Results Test. Expected two hours of work.
2. Claim HVAC.com and ACCA listings within 7 days
+4 pts
Why: Your citation presence is 5.6, and claiming these crucial trade directories can significantly increase visibility.
Do this: Register on HVAC.com and ACCA contractor finder. Gather business info and verify listings to fix citation issues; allocate a few hours for registration and verification.
3. Get 6 Google reviews mentioning AC repair this month
+7 pts
Why: You urgently need reviews to compete — your competitors, like Boston Standard Plumbing, are dominating with mentions in 4 queries.
Do this: Reach out to past customers via email or SMS. Use a simple template that prompts specific mentions of 'AC repair.' Allocate a week to gather these.
4. Submit NAP to top 12 HVAC-specific directories
+5 pts
Why: Your citation accuracy is only 25%, meaning inconsistent listings hurt visibility; top directories fix this.
Do this: Compile a list of the top 12 HVAC directories, including Yelp and BBB. Submit your accurate NAP info to each within the next week.
5. Add Energy Star and NATE badges with structured data this month
+2 pts
Why: Current structured data health is missing; these badges are recognizable trust signals in your industry.
Do this: Create image files for badges, then add structured data markup to relevant pages. Expect a few hours for implementation and validation.
6. Increase citation presence from 5.6 to 8 by end of month
+2 pts
Why: Your overall citation presence is below industry standards, making you less visible; this is a quick fix.
Do this: Research and target local directories. Focus on acquiring citations from 3 new sources; it’ll take about a week to get listed.
7. Monitor competitor mentions weekly, focusing on Boston Standard Plumbing
+2 pts
Why: They were mentioned 4 times in queries, indicating a strong competitive position; you need to track this closely.
Do this: Set up Google Alerts for competitor names. Check these alerts weekly to see what strategies they use to stay visible.
Want us to do all of this for you?

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