Your Fix Kit

Austex Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Austex Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "Austex Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Austin"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency plumbing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Plumbing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim PHCC directory listing and link to site
+7 pts
Why: Citation rate is 0.0% across all queries, indexing requires citations from relevant trade directories.
Do this: Visit the PHCC website to claim your membership listing. Link this listing in your site footer. This should take about 30 minutes.
2. Get 5 Google reviews mentioning emergency plumbing
+6 pts
Why: Citation presence is nonexistent, Google reviews can improve local rankings and visibility significantly.
Do this: Request reviews from past customers through email or in-person after service. Set up an automated follow-up email via your CRM. Aim to complete this within 30 days.
3. Add Plumber schema to your homepage now
+10 pts
Why: Structured data health is missing, and schema type must be specific to plumbing to help AI engines surface your business.
Do this: Use Google’s structured data generator to create the Plumber schema. Include priceRange and serviceArea polygon. Spend 1 hour coding this into the homepage.
4. List specific services like leak detection in schema
+7 pts
Why: Audit shows generic plumbing terms are not helping; AI engines need specific service categories to display relevant results.
Do this: Update your schema to include specific services like leak detection and tankless install. Dedicate 1 hour for this, validating with Rich Results Test afterward.
5. Add 24/7 emergency response markup today
+2 pts
Why: Structured data is lacking for after-hours queries, and markup needs to specify your 24/7 availability.
Do this: Implement the openingHoursSpecification into your schema markup for emergency services. Use a structured data testing tool to validate it, spending around 30 minutes.
6. Cite Blue Sky Plumbing and ABC Home in your content
+3 pts
Why: Competitor mentions are high (2 each); improving your relevance can help in competitive position (16.7%).
Do this: Incorporate references to Blue Sky Plumbing and ABC Home in articles or service pages. Spend about 1 hour adjusting existing content.
7. Fix NAP discrepancies if any found
+2 pts
Why: Current audit shows citation accuracy is none; fixing any NAP discrepancies can promote consistency across listings.
Do this: Conduct a manual audit of local citations for NAP accuracy, spending 2 hours. Use tools like Moz Local to check for discrepancies.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →