Your Fix Kit

Cotti-Johnson HVAC - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

← Back to your full score report

1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Cotti-Johnson HVAC does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Cotti-Johnson HVAC",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Taunton",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Taunton"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim Yelp and BBB listings within 5 days
+7 pts
Why: Citation rate is only 22.2%, with a significant lack of presence across primary directories like Yelp and BBB.
Do this: Go to Yelp and BBB, create business accounts, and follow their verification processes. Expect it to take around 3-5 hours total to gather info and verify. This is key for local visibility.
2. Get 6 Google reviews mentioning 'AC repair' this month
+4 pts
Why: No reviews present, which limits trust; it’s essential for ranking and credibility in the HVAC market.
Do this: Send out emails to previous customers asking for reviews, specifically mentioning 'AC repair' or 'furnace install'. Aim for targeting a mix of channels including email and social media for responses within 30 days.
3. Submit NAP to 12 HVAC-specific directories ASAP
+7 pts
Why: Citation presence is measly at 5.6, which is a significant drawback to improving local search performance.
Do this: List out the directories: HVAC.com, ACCA contractor finder, Angi, and others. Manually enter NAP info, which will take about 4 hours total. After submission, monitor for confirmation of listings.
4. Add HVACBusiness schema with serviceType arrays to 47 pages
+5 pts
Why: Schema is entirely missing; citation accuracy at only 25% — HVACBusiness type is crucial for AI identification of services.
Do this: Use JSON generator tools like Schema App to create structured data for your site. Focus on serviceType arrays for 'cooling repair', 'heating install' and 'ductless'. Anticipate a time investment of around 3 hours for setup and validation.
5. Claim HVAC.com contractor listing this week
+2 pts
Why: Citation rate shows 0 citations in OpenAI; claiming this specific directory can improve visibility among competitors.
Do this: Follow HVAC.com’s process for claiming your contractor profile. Gather relevant business details, and you can expect the process to take around 1-2 hours. This listing is vital to get the ball rolling.
6. Get Energy Star and NATE badges with markup now
+2 pts
Why: No structured data health reported; adding badges will improve trust and local authority in the HVAC categories.
Do this: Gather the image files of the Energy Star and NATE certification badges. Use structured data markup on your home page to showcase them, taking roughly 1 hour to implement and test.
7. Add 1 citation to Gemini and Perplexity this week
+2 pts
Why: Citation rates of 0 on both engines indicate a lack of attention to these sources, affecting overall visibility.
Do this: Find a relevant business listing or develop a citation for Gemini and Perplexity, ensuring it’s correct. This can take about 30 minutes for each site, totaling 1 hour.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

See Done-For-You →