Your Fix Kit

Regan Heating & Air Conditioning - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Regan Heating & Air Conditioning does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Regan Heating & Air Conditioning",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Providence",
    "addressRegion": "RI",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Providence"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim HVAC.com and ACCA listings this week
+7 pts
Why: Citation rate is only 22.2% with no citations on HVAC.com and ACCA, hurting visibility.
Do this: Go to HVAC.com and ACCA contractor finder and initiate claims for your listings. Gather necessary documents like NATE certification and EPA 608. Expect to spend 2-3 hours in total for both claims.
2. Get 6 Google reviews mentioning AC repair this month
+4 pts
Why: Low review count hampers credibility; target 6 reviews relating to AC repair or furnace install this month.
Do this: Reach out to satisfied customers via email or text, asking them to leave reviews on Google. Use a simple template to guide them on highlighting specific services. Aim for completion within 14 days.
3. Submit NAP to 12 key HVAC citation sources
+7 pts
Why: Current citation accuracy is only 25% — crucial for AI visibility and local search results.
Do this: Compile your business information — name, address, phone number — and submit it to top directories like Yelp, BBB, HVAC.com, and Angi. Allow about 5 hours over the next few days to complete submissions and follow-ups.
4. Add Energy Star badges to all service pages
+5 pts
Why: Structured data health is non-existent; Energy Star badges improve content credibility and search relevance.
Do this: Obtain badge images from Energy Star's official site and embed them into your service pages using standard HTML. Expect to spend about 2 hours on updates across your website.
5. Add HVACBusiness schema with serviceType arrays
+2 pts
Why: Schema is missing; none of the 9 queries reflect the HVACBusiness schema vital for AI identification.
Do this: Use Google's structured data generator to create HVACBusiness schema with serviceType arrays like cooling repair and heating install. Validate with the Rich Results Test and deploy; allocate around 3 hours for completion and testing.
6. Increase citation rate from 2 out of 9 to 8+ this quarter
+2 pts
Why: Currently at 22.2%, raising citations across more platforms equates to greater visibility against competitors.
Do this: Identify and reach out to additional local and trade directories for citations. Outline a rollout plan to cover these platforms systematically over the next 3 months, aiming for substantial completion within 6 weeks.
7. Monitor top competitors like D'Ambra HVAC
+2 pts
Why: Competitors like D'Ambra HVAC are mentioned, indicating they perform well and could highlight areas for improvement.
Do this: Set up Google Alerts for D'Ambra HVAC and other local competitors and analyze their strategies and visibility. Spend about 1 hour per week on monitoring and assessment; gain actionable insights to adjust your marketing approach.
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