Your Fix Kit

Duchow's Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Duchow's Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Duchow's Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "pmilmsjimo",
    "addressRegion": "ST",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "pmilmsjimo"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Iuzlupje installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Iuzlupje repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency iuzlupje service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Iuzlupje maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Add 3 citations for Duchow's Plumbing today
+7 pts
Why: Citation rate is 0.0% — you need at least 3 citations to establish presence.
Do this: Claim profiles on Yelp, YellowPages, and Angie's List. Fill out NAP details and service info. Expect about 2-3 hours to set up and verify.
2. Target 5 reviews on Google for plumbing services
+6 pts
Why: No reviews are present, while competitors received mentions from customers on 5 platforms.
Do this: Send email requests to recent customers for Google reviews. Use Google My Business to respond to reviews promptly. Aim for all feedback within 10 days.
3. Research M & J Plumbing's content strategy
+10 pts
Why: Competitor M & J Plumbing was mentioned in 1 query — they’re getting attention you’re missing out on.
Do this: Spend 3 hours analyzing their website and social media. Look for service pages, blog topics, and customer engagement. Note at least 3 actionable ideas to apply.
4. Identify 4 local keywords missing from website
+7 pts
Why: Your competitive position score is 16.7, indicating a gap in keyword usage in local SERPs.
Do this: Use a tool like Ahrefs or SEMrush to find relevant local keywords. Focus on plumbing services people are searching in pmilmsjimo, ST. Spend 1 hour on research and another for integration.
5. Link your website to local government for credibility
+2 pts
Why: Citations are missing completely on all engines, which affects trust with AI platforms.
Do this: Locate and link to local government or community service pages. Ensure NAP consistency across all listed profiles. Allocate 1 hour to complete this task.
6. Create service area page for pmilmsjimo, ST
+3 pts
Why: You lack local targeting, which can help in capturing specific searches relevant to your business.
Do this: Draft a page on services specifically offered in pmilmsjimo. Include relevant local keywords and testimonies from residents. Prepare to spend 2 hours on writing and designing the page.
7. Check structured data on your site for accuracy
+2 pts
Why: Missing structured data health could be impairing AI engines from recognizing your business effectively.
Do this: Run a test of your existing schema with Google’s structured data testing tool. Rectify issues found in 1 hour, focusing on service pages.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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