Your Fix Kit

Keller's Plumbing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Keller's Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Keller's Plumbing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "rtnijokojz",
    "addressRegion": "KS",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "rtnijokojz"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency trade service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trade maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Build 3 citations on local directories immediately
+7 pts
Why: Citation rate is 0.0% — no citations for Keller's Plumbing from any of the 3 queries.
Do this: Identify local directories like Yelp, Angie's List, and Thumbtack. Create business profiles by filling out NAP details, services, and images. Expect 3-5 hours to complete this task for all directories.
2. Mention Keller's Plumbing in 4 online forums this month
+6 pts
Why: Top competitors like J&J Services and Apex Contractors are mentioned in the responses; you need to get noticed too.
Do this: Find forums or Q&A sites in the plumbing niche, and engage by answering questions while mentioning Keller's Plumbing. Aim for a total of 4 mentions within 30 days — could take about 2 hours each week.
3. Claim your Google Business Profile this week
+10 pts
Why: Citation presence is currently at 0.0%, and claiming a profile is crucial for local visibility.
Do this: Visit Google Business Profile and claim or create your listing. Add NAP, services, and images. Expect 2 hours of work this week.
4. Get 5 reviews highlighting plumbing services in 14 days
+7 pts
Why: Building reviews can significantly improve your visibility; currently, there are no mentions of Keller's Plumbing.
Do this: Reach out to past customers through email or text, requesting reviews specifically mentioning plumbing services. Set a timeline of 14 days and track responses; anticipate a few hours for communication.
5. Add NAP information to all web pages by next week
+2 pts
Why: Your site’s NAP is not structured correctly, leading to missed citations across engines like OpenAI.
Do this: Update all web pages with a consistent NAP format, ensuring it's clear on contact pages and footers. This should take about 3 hours across your website.
6. Double-check NAP accuracy across all platforms by Friday
+3 pts
Why: Citation accuracy is essential for AI engines and currently shows some gaps.
Do this: Review and correct your NAP information on existing profiles in directories and social media. Use tools like Moz Local to streamline this process, taking approximately 4 hours.
7. Add plumbing-related keywords to your site this month
+2 pts
Why: Your competitive position is currently 16.7 — targeting keywords could position you better against competitors.
Do this: Research and select 5 relevant plumbing keywords, then integrate them into your website copy. This is an ongoing process, but set aside about 5 hours this month for execution.
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