Your Fix Kit
Keller's Plumbing - the exact steps to get cited
Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.
← Back to your full score report1. Paste this schema on your homepage
Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Keller's Plumbing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Keller's Plumbing",
"image": "https://YOUR-DOMAIN.com/logo.jpg",
"url": "https://YOUR-DOMAIN.com",
"telephone": "+1-XXX-XXX-XXXX",
"address": {
"@type": "PostalAddress",
"addressLocality": "rtnijokojz",
"addressRegion": "KS",
"addressCountry": "US"
},
"areaServed": {
"@type": "City",
"name": "rtnijokojz"
},
"priceRange": "$$",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Trade installation"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Trade repair"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Emergency trade service"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Trade maintenance"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "REPLACE_WITH_YOUR_COUNT"
}
}
</script>
2. Get listed on the sources AI actually reads
The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.
Universal citation backbone
3. Your 7-step climb playbook
1. Build 3 citations on local directories immediately
+7 ptsWhy: Citation rate is 0.0% — no citations for Keller's Plumbing from any of the 3 queries.
Do this: Identify local directories like Yelp, Angie's List, and Thumbtack. Create business profiles by filling out NAP details, services, and images. Expect 3-5 hours to complete this task for all directories.
2. Mention Keller's Plumbing in 4 online forums this month
+6 ptsWhy: Top competitors like J&J Services and Apex Contractors are mentioned in the responses; you need to get noticed too.
Do this: Find forums or Q&A sites in the plumbing niche, and engage by answering questions while mentioning Keller's Plumbing. Aim for a total of 4 mentions within 30 days — could take about 2 hours each week.
3. Claim your Google Business Profile this week
+10 ptsWhy: Citation presence is currently at 0.0%, and claiming a profile is crucial for local visibility.
Do this: Visit Google Business Profile and claim or create your listing. Add NAP, services, and images. Expect 2 hours of work this week.
4. Get 5 reviews highlighting plumbing services in 14 days
+7 ptsWhy: Building reviews can significantly improve your visibility; currently, there are no mentions of Keller's Plumbing.
Do this: Reach out to past customers through email or text, requesting reviews specifically mentioning plumbing services. Set a timeline of 14 days and track responses; anticipate a few hours for communication.
5. Add NAP information to all web pages by next week
+2 ptsWhy: Your site’s NAP is not structured correctly, leading to missed citations across engines like OpenAI.
Do this: Update all web pages with a consistent NAP format, ensuring it's clear on contact pages and footers. This should take about 3 hours across your website.
6. Double-check NAP accuracy across all platforms by Friday
+3 ptsWhy: Citation accuracy is essential for AI engines and currently shows some gaps.
Do this: Review and correct your NAP information on existing profiles in directories and social media. Use tools like Moz Local to streamline this process, taking approximately 4 hours.
7. Add plumbing-related keywords to your site this month
+2 ptsWhy: Your competitive position is currently 16.7 — targeting keywords could position you better against competitors.
Do this: Research and select 5 relevant plumbing keywords, then integrate them into your website copy. This is an ongoing process, but set aside about 5 hours this month for execution.
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