Your Fix Kit

DoSTest5 - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what DoSTest5 does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "DoSTest5",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Boston",
    "addressRegion": "MA",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Boston"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency hvac service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hvac maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim and verify HVAC.com and ACCA listings
+7 pts
Why: Citation rate is 0.0%, and competitor sites like Boston Standard Plumbing are leveraging these directories.
Do this: Register for HVAC.com and ACCA contractor finder today. Fill out your NAP, service details, and trade credentials. This could take 3-5 hours total, improve your presence significantly.
2. Add HVACBusiness schema to all 47 pages this week
+6 pts
Why: Citation rate is 0% and you lack HVACBusiness schema, which is crucial for local SEO visibility in HVAC.
Do this: Use JSON-LD generator tools to create schema for services like heating installation and cooling repair. Validate with Google's structured data testing tool. Expect this to take about 5 hours.
3. Get 6 Google reviews for AC repair within 30 days
+10 pts
Why: No reviews on Google hurt visibility; competitors have multiple mentions in responses to queries.
Do this: Email recent customers, incentivize feedback, and ask for mentions of 'AC repair' or 'furnace install'. Estimate 2 hours of outreach but could yield benefits quickly.
4. Submit NAP to top 12 HVAC-specific citation sources
+7 pts
Why: Citation accuracy is nonexistent, and your business is missing local relevancy compared to competitors.
Do this: Gather NAP details and submit to directories like Yelp and BBB. This should take 4-6 hours, with impactful results on citation visibility.
5. Add Energy Star and NATE badges to site
+2 pts
Why: Structured data health is missing, and these badges can improve trust in HVAC services significantly against competitors.
Do this: Download badge images from ENERGY STAR and NATE. Incorporate image markup in your schema for service pages. Expected time is 2 hours.
6. Fix any inconsistent NAP info across all platforms
+3 pts
Why: Low competitive position at 16.7% means inconsistent NAP can stagnate rankings.
Do this: Audit your listings on major directories and update any discrepancies. Estimate 3 hours for a thorough check, aiming to elevate visibility.
7. Monitor citation effectiveness weekly for 30 days
+2 pts
Why: Current citation presence is completely lacking; managing effectiveness is key to future growth.
Do this: Set up a simple spreadsheet to track citation submissions and responses. Dedicate 1 hour a week for updates and adjustments.
Want us to do all of this for you?

Founder cohort members get this re-pulled weekly with the work done for them. $0 until your score climbs 30 points.

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