Your Fix Kit

Mighty Dog Roofing - the exact steps to get cited

Everything below is built from your live audit. Work it top to bottom. Most operators climb 20-40 points in 45-60 days doing exactly this.

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1. Paste this schema on your homepage

Add this JSON-LD inside your site head tag (or via your CMS schema field). It tells every AI engine exactly what Mighty Dog Roofing does and where. Replace the YOUR-DOMAIN, phone, and review-count placeholders, then validate at Google Rich Results Test.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "RoofingContractor",
  "name": "Mighty Dog Roofing",
  "image": "https://YOUR-DOMAIN.com/logo.jpg",
  "url": "https://YOUR-DOMAIN.com",
  "telephone": "+1-XXX-XXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Maple Grove",
    "addressRegion": "MN",
    "addressCountry": "US"
  },
  "areaServed": {
    "@type": "City",
    "name": "Maple Grove"
  },
  "priceRange": "$$",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing installation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing repair"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency roofing service"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Roofing maintenance"
      }
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "REPLACE_WITH_YOUR_COUNT"
  }
}
</script>

2. Get listed on the sources AI actually reads

The first block is where the engines looked when answering about you. Fix those first - same name, address, phone everywhere. Then work the universal backbone.

Universal citation backbone
Google Business Profile · google.com/business
The #1 source every AI engine reads. Claim, verify, fill 100 percent.
Yelp · biz.yelp.com
Heavily cited by ChatGPT and Perplexity for local recommendations.
Bing Places · bingplaces.com
Feeds Copilot and is read by Perplexity. Most contractors skip it.
Apple Business Connect · businessconnect.apple.com
Powers Siri and is increasingly cited.
Better Business Bureau · bbb.org
High-trust signal AI engines weight heavily.
Angi · angi.com
Trade-intent directory engines pull from for who-to-call queries.
Facebook Business Page · facebook.com/business
Cited for reviews and service confirmation.
Nextdoor · business.nextdoor.com
Hyperlocal recommendations engines increasingly surface.

3. Your 7-step climb playbook

1. Claim listings on GAF Master Elite and CertainTeed SELECT directories
+9 pts
Why: Citation rate is 0.0% from 9 queries, and claiming these listings directly feeds AI engines.
Do this: Visit both directory sites and complete the business profiles. Expect to spend about 3 hours on this, increasing citation presence significantly.
2. Add RoofingContractor schema with GAF and CertainTeed credentials
+7 pts
Why: Structured data health is only 10.0%, limiting AI visibility and trust signals for selectors.
Do this: Use Google's structured data markup helper to create and implement the schema on 9 pages. Include licensing and accreditation details. Plan for 2-3 hours of work.
3. Get 8 Google reviews mentioning storm damage and roof replacements
+12 pts
Why: No reviews were logged in this audit, missing out on essential social proof that influences local ranking.
Do this: Reach out to past customers via email and SMS for reviews. Encourage them to mention specific services like storm damage. Allocate 1 week to gather these.
4. Add storm damage and insurance claim service pages with FAQ schema
+8 pts
Why: Your current schema lacks specific service pages, and missing questions reduce visibility on relevant searches.
Do this: Create 2 service pages targeting storm damage and insurance claims. Use FAQ schema for better AI presentation. Aim for 4 hours of work total.
5. Fix the structured data health from 10% to at least 50%
+3 pts
Why: Current structured data health at 10.0% is far too low to warrant trust from AI engines.
Do this: Review existing pages for missing or inaccurate schema. Update on 9 pages to comply with recommended standards. Expect a full day of work to address.
6. List warranty terms in schema to attract warranty-seeking customers
+4 pts
Why: Current schema lacks warranty information, which is essential for potential clients searching for best warranties.
Do this: Incorporate warranty terms into your existing schema. This means listing system and workmanship warranties. Allocate about 1 hour to implement.
7. Mentions on competitors Excel Roofing & Construction and Apex Exteriors
+3 pts
Why: Competitors like Excel Roofing are mentioned once, indicating potential visibility advantage versus you.
Do this: Conduct a competitive analysis of their profiles and cites. Identify gaps on your side that need addressing regarding service offerings. Spend 3 hours gathering this data.
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